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Leading with a Digital Strategy

Leading with a Digital Strategy

This course is part of Advanced Digital Transformation Specialization

Instructor: Pankaj Setia

23,575 already enrolled

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5 modules

Gain insight into a topic and learn the fundamentals.

171 reviews

Beginner level

Recommended experience

Flexible schedule

3 weeks at 10 hours a week

Learn at your own pace

95%

Most learners liked this course

5 modules

Gain insight into a topic and learn the fundamentals.

171 reviews

Beginner level

Recommended experience

Flexible schedule

3 weeks at 10 hours a week

Learn at your own pace

95%

Most learners liked this course

What you'll learn

Digital Transformation Fundamentals: Learn the core concepts driving successful digital transformations across modern organizations
Purpose-Driven Change: Discover how a clear instrumental purpose catalyzes successful digital initiatives
Strategic Application: Learn to use advanced digital technologies strategically for innovation and competitive advantage
Advanced Business Strategy: How to systematically harness the power of advanced technologies such as Artificial Intelligence?

Skills you'll gain

Details to know

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Assessments

13 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the Advanced Digital Transformation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

To lead and strategize for the future now requires understanding digital technologies. Digital technologies are shaping businesses, operations, and families, changing how we organize. However, the paradox is that many people are struggling to lead in the changing times. How do organizations wade through the challenges and harness the opportunities presented by the ongoing digital age? The advent of advanced technologies such as artificial intelligence may make these challenges and opportunities even larger. This course developed by Professor Pankaj Setia at the Indian Institute of Management (IIMA) delves into the fundamental principles required to create digital strategies. The course is apt for students, professionals, and other enthusiasts intending to learn about creating digital strategies. When applied properly, digital strategy may revolutionize firm performance across industries like education, healthcare, commerce, and operations.

Module details

In this module, you will learn about a transformative paradox. The lectures of the week discuss the potential of digital transformation, outlining how it is leading to the transformation of individual lives and societies. Students may gain insights into the fundamentals describing how digital technologies are transforming education, healthcare, commerce, and operations. Finally, the week’s lectures indicate that while digital transformation has ushered in an era of prosperity, it has raised many challenges as well.

What's included

9 videos7 readings3 assignments

9 videosTotal 51 minutes

Course Introduction3 minutes
Meet Your Instructor 1 minute
Week's Introduction2 minutes
Digital Transformation: An Introduction7 minutes
The Context of Digital Transformation8 minutes
Mastering Digital Transformation8 minutes
Challenges Underlying Digital Transformation8 minutes
The Transformative Paradox7 minutes
The Organizational Approach6 minutes

7 readingsTotal 70 minutes

Course Overview10 minutes
Essential Reading: Digitization, Digitalization, And Digital Transformation- Confuse Them At Your Peril10 minutes
Recommended Reading: The Digitization of Just About Everything10 minutes
Essential Reading: Google's Eric Schmidt: We need Critical Thinking now more than Ever10 minutes
Essential Reading: Leveraging AI in Business: 3 Real-World Examples10 minutes
Recommended Reading: How Technology Is Destroying Jobs?10 minutes
Essential Reading: How To Digitize India?10 minutes

3 assignmentsTotal 70 minutes

Week 1 (Graded)40 minutes
Basic Concepts of Digital Transformation15 minutes
The Need to Master Digital Transformation15 minutes

In this module, you will learn about the ways (lenses) to conceptualize digital transformation in any organization as well as the key concepts associated with these ways (lenses) of digital transformation. Additionally, you will also become familiar with the notion of hypotheses and how these may be used to master digital transformation. You will be introduced to the broader drive that makes digital transformations succeed–Purpose. Further, you will learn about three types of purpose–instrumental, operational, and existential–that help answer crucial questions regarding digital transformation. These three types of purposes form the topic for this and the other two courses in this digital transformation series.

What's included

9 videos5 readings3 assignments

9 videosTotal 51 minutes

Week's Introduction2 minutes
Mastering Digital Transformation: A Scientific Approach6 minutes
The Scientific Approach: Lenses 6 minutes
Lenses for Digital Transformation9 minutes
The Scientific Approach: Concepts4 minutes
Concepts Underlying Digital Transformation 6 minutes
Relationship between Concepts: Hypotheses 4 minutes
The Scientific Approach: Hypotheses8 minutes
Purpose of Digital Transformation: Instrumental, Operational, and Existential7 minutes

5 readingsTotal 50 minutes

Essential Reading: Why Silicon Valley is so excited about awkward drawings done by artificial intelligence?10 minutes
Recommended Reading: Capturing the complexity in advanced technology use: Adaptive structuration theory10 minutes
Essential Reading: A Harvard Business School Professor on how Companies like Google and Amazon use Experimentation to Innovate, Grow, and Improve10 minutes
Recommended Reading: Facebook Experiment Used Silicon Valley Trickery10 minutes
Recommended Reading: The Sciences of the Artificial by Herbert A. Simon10 minutes

3 assignmentsTotal 70 minutes

Week 2 (Graded)40 minutes
The Scientific Approach15 minutes
Digital Transformation, Scientific Approach, and Purpose15 minutes

In this module, you will learn about models of organizational performance. After comparing the economics and strategic models of organizational performance, the module will underline a capabilities-based approach to mastering the instrumental purpose of digital transformation. You will learn how to think about this instrumental purpose of digital transformation. The lectures will discuss the views on digital capabilities and how these are transforming organizations.

What's included

8 videos6 readings3 assignments1 discussion prompt

8 videosTotal 48 minutes

Week's Introduction2 minutes
Digital Transformation: The Instrumental Purpose7 minutes
Organizational Performance and Technology7 minutes
Positioning-based and Efficiency (or Resource)-based Theories 8 minutes
The Capabilities Model of Organization8 minutes
Digital Transformation as Capability-building6 minutes
Exemplar: Capabilities of Digital India4 minutes
Digital India Capabilities (Digital Public Infrastructure) Pt2: Discussion 6 minutes

6 readingsTotal 60 minutes

Essential Reading: Dr. Pankaj Setia on the Challenges that will Re-Define CIOs’ Careers10 minutes
Recommended Reading: IT Doesn’t Matter10 minutes
Recommended Reading: Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509–53310 minutes
Recommended Reading: A Global Study on Digital Capabilities10 minutes
Essential Reading: Payments10 minutes
Recommended Reading: Stacking Up Financial Inclusion Gains in India10 minutes

3 assignmentsTotal 70 minutes

Week 3 (Graded)40 minutes
Organizational Transformation15 minutes
Instrumental Purpose: The Capabilities Perspective15 minutes

1 discussion promptTotal 15 minutes

Digital Capabilities and their Impact 15 minutes

In this module, you will learn how leveraging digital technologies has impacted the overall performance of organizations. For instance, you will understand how the different capabilities enhance an organization’s performance. The week will also explain the capability performance hypotheses that managers should think about when creating the instrumental purpose for digital transformation. The lectures will discuss various related notions, such as the hierarchy of capabilities and the role of context. These represent the key aspects of the capability performance hypotheses. The lectures will also formalize the notions of the Digital Capability Conversion Factor and Organizational Capability Performance Factor. These will help an individual learn about the key elements necessary for successful digital transformation in any organization.

What's included

7 videos10 readings4 assignments

7 videosTotal 43 minutes

Week's Introduction2 minutes
The Capability Performance Hypotheses6 minutes
High-Performance Digital Capabilities7 minutes
Hierarchy of Capabilities 8 minutes
Digital Capability Conversion Factor8 minutes
Capability Performance Hypotheses: The Role of Context 7 minutes
Organizational Capability Performance Factor6 minutes

10 readingsTotal 100 minutes

Essential Reading: 10 Must-Have CRM Features Small Businesses Should Use10 minutes
Recommended Reading: What is Industry 4.0? Here's A Super Easy Explanation For Anyone10 minutes
Essential Reading: Pankaj Setia. Leveraging Digital Technologies: How Information Quality leads to Localized Capabilities and Customer Service Performance10 minutes
Essential Reading: Enabling Productivity and Scale through Improved Enterprise Knowledge Management10 minutes
Recommended Reading: Digital Revolution in the Indian Banking Sector10 minutes
Recommended Reading: Digital transformations: The five talent factors that matter most10 minutes
Essential Reading: Big Data-Tesco Probes the Frontiers of Privacy10 minutes
Essential Reading: Microsoft Reorganizes to Fuel Cloud and A.I. Businesses10 minutes
Essential Reading: 7 IT Restructuring Mistakes to avoid10 minutes
Essential Reading: GE’s Digital Transformation Journey10 minutes