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Making Evidence-Based Strategic Decisions

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Making Evidence-Based Strategic Decisions

This course is part of Transforming Your Company's Data Analytics Specialization

Instructor: William A. Brantley

Included with

Learn more

5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

8 hours to complete

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply data analytics principles to make informed decisions—even with incomplete or uncertain data.
Design systems that help teams make smarter, faster decisions .
Leverage low-code/no-code and AI technologies to create data solutions that drive innovation and competitive advantage.
Empower your organization—and your career—by mastering the tools and strategies that turn data into decisions.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

25 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Transforming Your Company's Data Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

Turn data into decisions that drive real business impact. In this course, you’ll learn how to align managers, employees, and organizational goals through data analytics and digital transformation. Discover how to view your organization as a “decision factory,” where every team member contributes to smart, evidence-based choices that fuel success.

Module details

Discover the concept of the decision factory—how organizations turn information into action. Learn to identify the types of decisions made by customers, employees, leaders, and competitors, and explore how these decisions shape business success.

What's included

7 videos12 readings6 assignments

7 videosTotal 41 minutes

1.1.0 Intro to Week 10 minutes
1.1.1 Your Company As a Decision Factory Video8 minutes
1.2.1 What Kind of Decisions Do Your Customers Make? - Video9 minutes
1.3.1 What Kind of Decisions Do Your Employees Make? - Video8 minutes
1.4.1 What Kind of Decisions Do Your Leaders Make? - Video11 minutes
1.5.1 Porter's Five Forces Model and Your Decision Factory - Video5 minutes
1.5.4 Week 1 Outro0 minutes

12 readingsTotal 31 minutes

Welcome!2 minutes
Course Syllabus3 minutes
Course Instructor1 minute
FAQs1 minute
1.1.2 Your Company As a Decision Factory Summary Points4 minutes
1.2.2 What Kind of Decisions Do Your Customers Make? Summary6 minutes
1.3.2 What Kind of Decisions Do Your Employees Make? Summary4 minutes
1.4.2 What Kind of Decisions Do Your Leaders Make? Summary4 minutes
1.5.2 Porter's Five Forces Model and Your Decision Factory Summary3 minutes
Don't Forget to Claim You Some PDUs!1 minute
Week 1 References1 minute
Leverage Your Learning Today!1 minute

6 assignmentsTotal 40 minutes

1.1.3 Your Company As a Decision Factory Knowledge Check5 minutes
1.2.3 What Kind of Decisions Do Your Customers Make? - Knowledge Check5 minutes
1.3.3 What Kind of Decisions Do Your Employees Make? - Knowledge Check5 minutes
1.4.3 What Kind of Decisions Do Your Leaders Make? - Knowledge Check5 minutes
1.5.3 Porter's Five Forces Model and Your Decision Factory - Knowledge Check5 minutes
Week 1 Quiz15 minutes

Learn what makes a great decision and how to select high-quality data to support it. You’ll also explore strategies for making sound choices with incomplete or uncertain data and discover practical ways to learn and improve from experience.

What's included

7 videos6 readings6 assignments

7 videosTotal 41 minutes

2.1.0 Week 2 Intro0 minutes
2.1.1 What is Good Decision Making? - Video9 minutes
2.2.1 Using Data in Making Decisions - Video9 minutes
2.3.1 What is Good Data? - Video5 minutes
2.4.1 Decision Making with Incomplete and Ambiguous Data - Video10 minutes
2.5.1 Learning from Experience - Video7 minutes
2.5.4 Week 2 Outro0 minutes

6 readingsTotal 22 minutes

2.1.2 What is Good Decision Making? Summary4 minutes
2.2.2 Using Data in Making Decisions Summary5 minutes
2.3.2 What is Good Data? Summary3 minutes
2.4.2 Decision Making with Incomplete and Ambiguous Data Summary5 minutes
2.5.2 Learning from Experience Summary4 minutes
Week 2 References1 minute

6 assignmentsTotal 40 minutes

2.1.3 What is Good Decision Making? - Knowledge Check5 minutes
2.2.3 Using Data in Making Decisions - Knowledge Check5 minutes
2.3.3 What is Good Data? - Knowledge Check5 minutes
2.4.3 Decision Making with Incomplete and Ambiguous Data - Knowledge Check5 minutes
2.5.3 Learning from Experience - Knowledge Check5 minutes
Untitled15 minutes

Explore how non-technical “citizen developers” are transforming business by building powerful applications using low-code and no-code tools. Understand why a strong data infrastructure is essential for success in this new era of digital innovation.

What's included

6 videos7 readings6 assignments

6 videosTotal 41 minutes

3.1.1 The Low-Code/No-Code Revolution - Video6 minutes
3.2.1 Survey of Low-Code/No-Code Tools - Video5 minutes
3.3.1 Practicum: Building a Low-Code/No-Code Application (Part One) - Video9 minutes
3.4.1 Practicum: Building a Low-Code/No-Code Application (Part Two) - Video9 minutes
3.5.1 Building the Data Infrastructure for Low-Code/No-Code Applications - Video8 minutes
3.6.1 Executive Briefing - Video4 minutes

7 readingsTotal 18 minutes

3.1.2 The Low-Code/No-Code Revolution Summary4 minutes
3.2.2 Survey of Low-Code/No-Code Tools Summary2 minutes
3.3.2 Practicum: Building a Low-Code/No-Code Application (Part One) Summary4 minutes
3.4.2 Practicum: Building a Low-Code/No-Code Application (Part Two) Summary3 minutes
3.5.2 Building the Data Infrastructure for Low-Code/No-Code Applications Summary3 minutes
3.6.2 Executive Briefing Summary1 minute
Week 3 References1 minute

6 assignmentsTotal 40 minutes

3.1.3 The Low-Code/No-Code Revolution - Knowledge Check5 minutes
3.2.3 Survey of Low-Code/No-Code Tools - Knowledge Check5 minutes
3.3.3 Practicum: Building a Low-Code/No-Code Application (Part One) - Knowledge Check5 minutes
3.4.3 Practicum: Building a Low-Code/No-Code Application (Part Two) - Knowledge Check5 minutes
3.5.3 Building the Data Infrastructure for Low-Code/No-Code Applications - Knowledge Check5 minutes
Week 3 Quiz15 minutes

See how artificial intelligence is reshaping data analytics. You’ll dive into robotic process automation (RPA), deep learning, and advanced analytics using tools such as R and Microsoft Power Platform—unlocking smarter, faster decision-making capabilities.

What's included

8 videos7 readings6 assignments

8 videosTotal 47 minutes

4.1.1 How is A.I. used in Data Analytics - Video7 minutes
4.1.0 Intro to Week 40 minutes
4.2.1 Big Data and Deep Learning - Video11 minutes
4.3.1 Robotic Process Automation - Video9 minutes
4.4.1 Data Analytics Software: R - Video6 minutes
4.5.1 Data Analytics Software: Microsoft Power Platform - Video8 minutes
4.6.1 Executive Briefing - Video6 minutes
4.6.4 Week 4 Outro0 minutes

7 readingsTotal 20 minutes

4.1.2 How is A.I. used in Data Analytics Summary3 minutes
4.2.2 Big Data and Deep Learning Summary4 minutes
4.3.2 Robotic Process Automation Summary4 minutes
4.4.1 Data Analytics Software: R Summary3 minutes
4.5.1 Data Analytics Software: Microsoft Power Platform Summary3 minutes
4.6.2 Executive Briefing Summary2 minutes
Week 4 References1 minute

6 assignmentsTotal 40 minutes

4.1.3 How is A.I. used in Data Analytics - Knowledge Check5 minutes
4.2.3 Big Data and Deep Learning - Knowledge Check5 minutes
4.3.3 Robotic Process Automation - Knowledge Check5 minutes
4.4.3 Data Analytics Software: R - Knowledge Check5 minutes
4.5.3 Data Analytics Software: Microsoft Power Platform - Knowledge Check5 minutes
Week 4 Quiz15 minutes