About this Course

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Learner Career Outcomes

45%

started a new career after completing these courses

43%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 27 hours to complete
English

Skills you will gain

Digital MarketingMarketingPricing StrategiesMarketing MixProduct Strategies

Learner Career Outcomes

45%

started a new career after completing these courses

43%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 27 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

8 hours to complete

COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT

8 hours to complete
10 videos (Total 72 min), 8 readings, 8 quizzes
10 videos
Marketing Overview11m
Product7m
Offering Product Ideas2m
Customer Co-Creation Part 18m
Customer Co-Creation Part 27m
Case Study Introduction: Threadless8m
Sharing Economy Part 110m
Sharing Economy Part 28m
Exercise: Ideas.Lego.com4m
8 readings
Learner Stories10m
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
Module 1 Overview10m
Module 1 Readings1h 30m
Optional Resources for Threadless Case Study10m
6 practice exercises
Orientation Quiz30m
Module 1 Basic Concept Practice Quiz10m
Module 1 Digital Concept 1 Practice Quiz: Customer Co-Creation10m
Module 1 Digital Concept 2 Practice Quiz: Sharing Economy 10m
Exercise Quiz: Ideas.Lego.com30m
Module 1 Review Quiz30m
Week
2

Week 2

7 hours to complete

HOW DIGITAL TOOLS ARE CHANGING PROMOTION

7 hours to complete
8 videos (Total 58 min), 3 readings, 7 quizzes
8 videos
Product Reviews2m
User Generated Content Part 110m
User Generated Content Part 27m
Case Study Introduction: GoPro8m
Doppelganger Brand Images Part 19m
Doppelganger Brands Part 27m
Exercise: Wikipedia.org5m
3 readings
Module 2 Overview10m
Module 2 Readings1h 30m
Optional Resources for GoPro Case Study10m
5 practice exercises
Module 2 Basic Concept Practice Quiz10m
Module 2 Digital Concept 1 Practice Quiz: User-Generated Content10m
Module 2 Digital Concept 2 Practice Quiz: Doppleganger Brands10m
Exercise Quiz: Wikipedia.org30m
Module 2 Review Quiz30m
Week
3

Week 3

6 hours to complete

HOW DIGITAL TOOLS ARE CHANGING PLACEMENT

6 hours to complete
8 videos (Total 63 min), 3 readings, 7 quizzes
8 videos
Online Shopping2m
New Retail Part 19m
New Retail Part 27m
Case Study Introduction: Tesla8m
Self Manufacturing Part 114m
Self Manufacturing Part 28m
Exercise: Thingiverse.com3m
3 readings
Module 3 Overview10m
Module 3 Readings1h
Optional Resources for Tesla Case Study10m
5 practice exercises
Module 3 Basic Concept Practice Quiz10m
Module 3 Digital Concept 1 Practice Quiz: New Retail10m
Module 3 Digital Concept 2 Practice Quiz: Desktop Manufacturing10m
Exercise Quiz: Thingiverse.com30m
Module 3 Review Quiz30m
Week
4

Week 4

6 hours to complete

HOW DIGITAL TOOLS ARE CHANGING PRICE

6 hours to complete
9 videos (Total 58 min), 4 readings, 7 quizzes
9 videos
Online Price Search2m
Pay What You Want8m
Pay What You Want Part 26m
Case Study Introduction: Panera7m
Freemium Part 19m
Freemium Part 28m
Exercise: It's Full of Sparks4m
Gies Online Programs3m
4 readings
Module 4 Overview10m
Module 4 Readings1h
Optional Resources for Panera Case Study10m
Congratulations!10m
5 practice exercises
Module 4 Basic Concept Practice Quiz10m
Module 4 Digital Concept 1 Practice Quiz: Pay What You Want10m
Module 4 Digital Concept 2 Practice Quiz: Freemium10m
Exercise Quiz: It's Full of Sparks30m
Module 4 Review Quiz30m

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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