Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
Marketing Gerencial
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Gain insight into a topic and learn the fundamentals.
2,289 reviews
Intermediate level
Some related experience required
Flexible schedule
5 hours to complete
Learn at your own pace
Skills you'll gain
- Branding
- Market Analysis
- Business Strategies
- Consumer Behaviour
- Customer Relationship Management
- Customer Engagement
- Marketing
- Customer Relationship Building
- Customer Insights
- Marketing Strategies
- Brand Strategy
- Strategic Marketing
- Marketing Planning
- Brand Management
- Value Propositions
- Marketing Management
- Market Dynamics
Details to know
Shareable certificate
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Assessments
6 assignments
Taught in Spanish
98%
Most learners liked this course
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
Instructor
Instructor ratings
(365 ratings)
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Learner reviews
- 5 stars
81.52%
- 4 stars
14.41%
- 3 stars
2.88%
- 2 stars
0.61%
- 1 star
0.56%
Showing 3 of 2289
MD
Reviewed on Jan 31, 2019
Muy entretenido, favorable y modalidad cómoda para los que trabajamos, interactivo, te entregan todas la herramientas de conocimiento y con límites prudentes de tiempo para su desarrollo.
JV
Reviewed on Feb 15, 2018
Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.
MO
Reviewed on Nov 22, 2020
Es un curso excelente para entender el marketing y sus diferentes componentes. Las lecturas ayudan a comprender más a profundidad y conocer estrategias a aplicar en lo explicado a los vídeos
