About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

43%

got a tangible career benefit from this course

25%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 4 hours to complete

Spanish

Subtitles: Spanish

Skills you will gain

Trade MarketingMarketingMarketing StrategyMarketing Mix

Learner Career Outcomes

33%

started a new career after completing these courses

43%

got a tangible career benefit from this course

25%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 4 hours to complete

Spanish

Subtitles: Spanish

Instructor

Offered by

Universidad de Chile logo

Universidad de Chile

Syllabus - What you will learn from this course

Content RatingThumbs Up99%(5,648 ratings)Info
Week
1

Week 1

1 hour to complete

Concepto de Marketing.

1 hour to complete
2 videos (Total 16 min), 2 readings, 2 quizzes
2 videos
Orientación en el concepto de Marketing.8m
2 readings
Empresa y estrategia de Marketing: Asociaciones como forma de establecer relaciones con el cliente.10m
Mercado de consumo y comportamiento de compra de los consumidores.10m
2 practice exercises
Actividad: Definición del Concepto de Marketing"Empresa y estrategia de Marketing: Asociaciones como forma de establecer relaciones con el cliente.24m
Actividad: Mercado de consumo y comportamiento de compra de los consumidores.24m
Week
2

Week 2

1 hour to complete

Concepto de Valor.

1 hour to complete
2 videos (Total 15 min), 2 readings, 2 quizzes
2 videos
Concepto de Valor.7m
2 readings
Segmentación, mercados meta y posicionamiento: Desarrollo de las relaciones adecuadas con los clientes correctos.10m
Producto, servicios y estrategias de asignación de marca.10m
2 practice exercises
Actividad: Segmentación, mercados meta y posicionamiento: Desarrollo de las relaciones adecuadas con los clientes correctos.24m
Actividad: Producto, servicios y estrategias de asignación de marca.24m
Week
3

Week 3

1 hour to complete

Intercambio.

1 hour to complete
2 videos (Total 15 min), 2 readings, 2 quizzes
2 videos
Orientación al Mercado.8m
2 readings
Fijación de precios de productos: Estrategias de fijación de precios.10m
Estrategia de comunicación de marketing integrada.10m
2 practice exercises
Actividad: Fijación de precios de productos: Estrategias de fijación de precios.20m
Actividad: Estrategia de comunicación de marketing integrada.24m

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

More questions? Visit the Learner Help Center.