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Master Marketing Strategy: Analyze, Design & Evaluate

This course is part of Marketing Fundamentals and Strategy Case Studies Specialization

Instructor: EDUCBA

Included with

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5 modules

Gain insight into a topic and learn the fundamentals.

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Define vision, mission, and objectives to align strategies with customer needs.
Apply SWOT, PESTLE, and Geo Assessment to evaluate business environments.
Design and assess brand campaigns, budgets, and marketing performance metrics.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

19 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Marketing Fundamentals and Strategy Case Studies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

Analyze, Design & Evaluate is a comprehensive case study-driven program designed to help learners understand, apply, and evaluate core principles of modern marketing. Through real-world corporate scenarios, you will explore how to define vision and mission, set measurable objectives, and design strategic initiatives that align with customer needs.

The course emphasizes brand development—covering equity, identity, awareness, and trust—while also applying analytical tools like SWOT, PESTLE, and Geo Assessment to evaluate environments effectively. Learners will design impactful digital and tangible campaigns, allocate budgets strategically, and assess outcomes through evaluation and impact analysis. By the end of this course, participants will be able to analyze brand value, design customer-centric strategies, and evaluate marketing performance for sustainable growth.

Module details

This module introduces the foundations of marketing strategy, including corporate vision, mission, and structured frameworks. Learners gain insights into functional and technology solutions that align organizational goals with customer value.

What's included

9 videos4 assignments

9 videosTotal 74 minutes

Intro to Course7 minutes
Intro to Marketing12 minutes
Course Overview6 minutes
Vision and Mission Statement10 minutes
IRIC Nileposts6 minutes
Force Multiple9 minutes
Transformation Suite9 minutes
Functional Solutions6 minutes
Technology Solutions8 minutes

4 assignmentsTotal 60 minutes

Graded-Foundations of Marketing & Strategy30 minutes
Course Introduction and Marketing Basics10 minutes
Vision, Mission, and Core Frameworks10 minutes
Business and Functional Solutions10 minutes

This module focuses on setting clear marketing objectives and building insights through structured observations, marketing initiatives, and the Brand Matrix to strengthen brand positioning.

What's included

6 videos3 assignments

This module explores brand equity, identity, awareness, and customer experience to build trust, differentiation, and long-term brand value in competitive markets.

What's included

4 videos4 assignments

4 videosTotal 34 minutes

Brand Pedigree-Equity-Valuation8 minutes
Brand Identity-Image-Awareness8 minutes
Brand Cognizance Visualization Appreciation8 minutes
Brand Experience Trust Parity10 minutes

4 assignmentsTotal 60 minutes

Graded-Building and Enhancing Brand Value30 minutes
Brand Pedigree and Equity10 minutes
Identity, Awareness, and Cognizance10 minutes
Brand Experience and Trust10 minutes

This module develops skills in creating marketing plans, conducting audits, and applying strategic tools such as SWOT, PESTLE, and Geo Assessment to evaluate market environments effectively.

What's included

8 videos4 assignments

8 videosTotal 76 minutes

Marketing Plan5 minutes
Marketing Audit8 minutes
Marketing Audit Continue8 minutes
Geo Assessment Profile11 minutes
Swot Analysis14 minutes
Pestle Analysis10 minutes
Marketing Triad6 minutes
Initial Marketing Blitzkrieg14 minutes

4 assignmentsTotal 60 minutes

Graded-Marketing Plans and Environmental Analysis30 minutes
Planning and Auditing the Marketing Strategy10 minutes
Analytical Tools for Market Assessment10 minutes
The Marketing Triad and Initial Blitzkrieg10 minutes

This module emphasizes execution through digital and tangible campaigns, efficient budget allocation, performance evaluation, and impact analysis to ensure marketing success.