About this Course

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Learner Career Outcomes

46%

started a new career after completing these courses

37%

got a tangible career benefit from this course

18%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 8 hours to complete

Suggested: 6 weeks of study, 5-6 hours/week...

English

Subtitles: English

Skills you will gain

Consumer BehaviourMarketingConsumer NeuroscienceNeuromarketing

Learner Career Outcomes

46%

started a new career after completing these courses

37%

got a tangible career benefit from this course

18%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 8 hours to complete

Suggested: 6 weeks of study, 5-6 hours/week...

English

Subtitles: English

Offered by

Copenhagen Business School logo

Copenhagen Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(6,389 ratings)Info
Week
1

Week 1

4 hours to complete

What is Neuromarketing all About?

4 hours to complete
4 videos (Total 30 min), 2 readings, 1 quiz
4 videos
An Overview of the Brain7m
Case: Knutson et al + Pessiglione et al, method = fMRI11m
PET and MR Scanners4m
2 readings
Main Course Readings10m
Module 1 - What is Neuromarketing all About?3h 10m
1 practice exercise
What is Neuromarketing all About?10m
Week
2

Week 2

5 hours to complete

Attention & Consciousness

5 hours to complete
4 videos (Total 68 min), 1 reading, 1 quiz
4 videos
Interview with Kyle Nel24m
Tools - Neurovision14m
Studies & Methods - Attention & Consciousness11m
1 reading
Module 2 - Attention & Consciousness.3h 15m
1 practice exercise
Attention & Consciousness10m
Week
3

Week 3

4 hours to complete

Sensory Neuromarketing

4 hours to complete
5 videos (Total 65 min), 1 reading, 1 quiz
5 videos
Studies & Methods - Sensory Load Chart9m
iMotions - Interview with Peter Hartzbech15m
Interview with Per Møller part 119m
Interview with Per Møller part 27m
1 reading
Module 3 - Sensory Neuromarketing2h 30m
1 practice exercise
Sensory Neuromarketing10m
Week
4

Week 4

5 hours to complete

Emotions & Feelings, Wanting & Liking

5 hours to complete
4 videos (Total 76 min), 1 reading, 1 quiz
4 videos
Case: Kirk et al + Ramsøy EEG, metode = EEG20m
Interview with Steve Genco34m
EEG method9m
1 reading
Module 4 - Emotions & Feelings, Wanting & Liking3h 20m
1 practice exercise
Emotions & Feelings, Wanting & Liking10m

Reviews

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Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.