Explore the essential building blocks of Salesforce B2C architecture, including Customer 360, Service Cloud, B2C Commerce, Marketing Cloud, and Data Cloud. Gain a comprehensive understanding of the core capabilities and data models that power unified customer experiences.

This course introduces the foundational concepts of Salesforce B2C solution architecture, focusing on how Customer 360 brings together key Salesforce clouds to support direct-to-consumer business models. Learners will examine the features, data models, and integration points of Service Cloud, B2C Commerce, Marketing Cloud, and Data Cloud, building a solid base for designing effective customer-centric solutions. By the end of the course, participants will be able to articulate the roles and capabilities of each cloud and understand how they interconnect to deliver seamless customer journeys. Through clear explanations, real-world examples, and knowledge checks, this course guides learners step-by-step through the core Salesforce B2C clouds and their integration within Customer 360. The content is structured to build conceptual understanding and practical insight for technical professionals. This course is part one of a three-course Specialization designed to build a complete and cohesive understanding of the subject. While it offers valuable skills on its own, you'll gain the most benefit by progressing through all three courses as a structured learning journey. This course is based on Salesforce B2C Solution Architect's Handbook, by Mike King and Melissa Murphy. Packt is one of the world's most prolific publishers of cutting-edge technical content. For over two decades we've made it our mission to curate and publish the knowledge of only the very best technical experts. We focus on real-world courses that help our customers get the job done, with coverage that extends across a wide range of established and cutting-edge technical topics. If you're an individual or an organisation that embraces learning by doing, Packt is the perfect fit for you.