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If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

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This course is currently available only to learners who have paid or received financial aid, when available.

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Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Healthcare Product Management Foundations

Healthcare Product Management Foundations

Instructor: Packt - Course Instructors

Included with Learn more

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8 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

8 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Identify and define healthcare problems that product solutions can effectively address.
Distinguish between clinical thinking and product thinking to approach challenges strategically.
Map stakeholders and users to align product design with real-world healthcare needs.
Validate product concepts for clinical fit and develop strategies for successful implementation.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

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There are 8 modules in this course

A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course.

This course provides a comprehensive foundation in healthcare product management, helping you understand the unique challenges and opportunities in designing products that impact patient care and clinical workflows. You will learn how to define the right healthcare problem, analyze clinical and product thinking, and develop strategies that align with stakeholder needs and regulatory constraints. Starting with the fundamentals, the course guides you through identifying and framing healthcare problems effectively. You will explore the differences between clinical and product thinking, learn to map users and stakeholders, and understand the context, constraints, and boundaries that shape product strategy in healthcare environments. Next, the course walks you through designing a compelling product concept, focusing on vision rather than features, and teaches you to validate clinical fit to ensure that your product meets real healthcare needs. Case studies of both successful and failed products highlight practical lessons and actionable strategies for navigating the healthcare landscape. This course is ideal for aspiring healthcare product managers, clinical professionals transitioning into product roles, and anyone interested in understanding how healthcare products succeed. No prior product management experience is required, but familiarity with healthcare environments is beneficial. The course is beginner-friendly yet practical for those aiming to make real-world impact. By the end of the course, you will be able to define healthcare problems accurately, design viable product concepts, validate clinical fit, develop effective product strategies, and understand what drives healthcare product success.

In this module, we will explore the course structure and establish a strong foundation in healthcare product management. We will introduce key concepts, roles, and industry considerations that shape healthcare products. We will also set the context for the frameworks and strategies covered throughout the course.

What's included

1 video1 reading

In this module, we will learn how to define the right healthcare problem before developing solutions. We will examine techniques for identifying high-impact opportunities and validating problem significance. We will also explore why accurate problem definition is critical to successful product outcomes.

What's included

1 video1 assignment

In this module, we will compare clinical thinking and product thinking within healthcare product development. We will examine how healthcare professionals and product teams approach challenges differently. We will also learn how combining both perspectives can improve product success and patient outcomes.

What's included

1 video1 assignment

In this module, we will explore the healthcare ecosystem and the stakeholders involved in product success. We will learn methods for mapping users, influencers, and decision-makers effectively. We will also examine how stakeholder power and relationships shape product adoption.

What's included

1 video1 assignment

In this module, we will examine the strategic foundations required to build healthcare products effectively. We will explore how context, constraints, and boundaries influence product direction and execution. We will also learn how to develop practical strategies that account for real-world healthcare complexities.

What's included

1 video1 assignment

In this module, we will focus on creating a product concept before deciding on specific features. We will explore how vision, purpose, and impact shape successful healthcare products. We will also learn frameworks for developing concepts that resonate with users and stakeholders.

What's included

1 video1 assignment

In this module, we will learn how to validate whether a healthcare product is a strong clinical fit. We will explore methods for assessing alignment with clinical practices, workflows, and outcomes. We will also examine how validation reduces risk and improves product effectiveness.

What's included

1 video1 assignment

In this module, we will investigate why many healthcare products fail despite strong intentions and investments. We will analyze recurring pitfalls related to strategy, adoption, validation, and execution. We will also discover proven approaches that increase the likelihood of long-term product success.

What's included

1 video2 assignments

Instructor

Packt - Course Instructors

Packt

2,023 Courses611,541 learners

Offered by

Packt

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

Healthcare Product Management Foundations

Healthcare Product Management Foundations

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

There are 8 modules in this course

Course Introduction

What's included

Module 1 – Defining the Right Healthcare Problem

What's included

Module 2 – Clinical Thinking vs Product Thinking

What's included

Module 3 – Healthcare Users & Stakeholders Mapping

What's included

Module 4 – Product Strategy: Context, Constraints, and Boundaries

What's included

Module 5 – Designing the Product Concept (Not the Features)

What's included

Module 6 – Validating Clinical Fit

What's included

Module 7 – Why Healthcare Products Fail — and What Actually Works

What's included

Instructor

Offered by

Explore more from Design and Product

Foundations of Healthcare Project Management

Technology and Product Planning

Healthcare Project Management: Fundamentals to Practice

Project Management in Healthcare : Tools and Tactics

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Unlock access to 10,000+ courses with a subscription

Advance your career with an online degree

Join over 4,700 global companies that choose Coursera for Business

Frequently asked questions

Can I preview a course before enrolling?

When will I have access to the lectures and assignments?

What will I get when I enroll?

More questions