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If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Mastering Salesforce Experience Cloud

Mastering Salesforce Experience Cloud

Instructor: Packt - Course Instructors

Included with

Learn more

14 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

14 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Define your audience and strategy for an Experience Cloud site
Understand the technical and operational requirements for supporting your site
Work with the Experience Cloud data model and standard features

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

14 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There are 14 modules in this course

This course empowers learners with the skills to design and manage user-centric digital experiences using Salesforce Experience Cloud. It focuses on bridging the gap between user needs and organizational data, offering practical strategies for building and maintaining effective online platforms.

Learners will gain practical knowledge on how to develop robust Salesforce Experience Cloud solutions, enhance customer interaction, and optimize business processes. By applying real-world case studies and technical tutorials, this course aims to equip learners with both the strategic and technical tools to implement and manage Experience Cloud effectively. What sets this course apart is its balanced approach, combining theoretical concepts with hands-on applications that can be immediately implemented in business scenarios. You'll also explore advanced features and gain insights into customization and integration strategies. This course is tailored for professionals with a foundational understanding of Salesforce, including Salesforce developers, IT professionals, and business leaders. Familiarity with Salesforce Service Cloud is recommended for best results.

In this section, we explore defining Experience Cloud strategy objectives, identifying stakeholders, and establishing success metrics for effective digital engagement.

What's included

2 videos3 readings1 assignment

In this section, we explore organizing feedback, identifying themes, and mapping to Experience Cloud features for effective technology implementation.

What's included

1 video5 readings1 assignment

1 videoTotal 1 minute

Translating Your Audience and Interactions into Meaningful Technology Features - Overview Video1 minute

5 readingsTotal 50 minutes

Introduction10 minutes
Identifying Themes10 minutes
Connecting Feedback to Product Features10 minutes
Identifying Differences Between Experience Cloud Offerings10 minutes
Experience Cloud CMS10 minutes

1 assignmentTotal 10 minutes

Designing Effective Digital Experiences10 minutes

In this section, we explore mapping features to technology stacks, optimizing combinations, and tracking digital experience strategy for effective Experience Cloud implementation.

What's included

1 video5 readings1 assignment

1 videoTotal 1 minute

Technology Component Identification Which Parts of Experience Cloud Do I Need - Overview Video1 minute

5 readingsTotal 50 minutes

Introduction10 minutes
Experience Cloud PRM10 minutes
Experience Cloud Content Management System CMS10 minutes
Narrowing Down the Optimal Combination10 minutes
Sales Functions10 minutes

1 assignmentTotal 10 minutes

Experience Cloud Component Selection and Configuration10 minutes

In this section, we explore connecting internal and external data sources, identifying data sensitivity, and creating entity relationship diagrams (ERDs) to ensure secure and aligned data management for improved digital engagement.

What's included

1 video7 readings1 assignment

1 videoTotal 1 minute

Curating Data Models - Overview Video1 minute

7 readingsTotal 80 minutes

Introduction20 minutes
Standard Objects10 minutes
Designing for Requested KPIs10 minutes
Identifying Data Sensitivity10 minutes
Curating an Enterprise Architecture Map10 minutes
IT Systems10 minutes
Franchisee Experience Cloud ERD10 minutes

1 assignmentTotal 10 minutes

Data Model Fundamentals and Design Principles10 minutes

In this section, we explore selecting and customizing Experience Cloud templates for brand alignment and functional needs. Key concepts include theme configuration, template types, and custom development for unique use cases.

What's included

1 video6 readings1 assignment

1 videoTotal 1 minute

Understanding Experience Cloud Templates - Overview Video1 minute

6 readingsTotal 55 minutes

Introduction10 minutes
Templates Overview10 minutes
Customer Templates5 minutes
Partner Central Template10 minutes
Custom Templates10 minutes
Understanding Theming Declarative Versus Custom CSS10 minutes

1 assignmentTotal 10 minutes

Experience Cloud Template Selection and Management10 minutes

In this section, we explore when to use Aura Components, Lightning Web Components, and Lightning Web Runtime Components, focusing on their appropriate use cases, performance, and transition strategies for efficient Salesforce Experience Cloud development.

What's included

1 video7 readings1 assignment

1 videoTotal 1 minute

When to Use Aura Components, Lightning Web Components, and Lightning Web Runtime Components - Overview Video1 minute

7 readingsTotal 65 minutes

Introduction10 minutes
Aura Components10 minutes
Lightning Web Components10 minutes
Lightning Web Runtime Components10 minutes
Transitioning from Aura to Lightning10 minutes
Transition Considerations and Preparation5 minutes
How to Make a Page with Declarative Components10 minutes

1 assignmentTotal 10 minutes

Choosing the Right Component Type in Salesforce10 minutes

In this section, we covers Salesforce Flow and custom code for guided user experiences. Learn when to use each approach for optimal UX.

What's included

1 video4 readings1 assignment

In this section, we explore integrating communication channels like emails, chats, and text messages using Experience Cloud. We focus on configuring tools and managing digital interactions for efficient, mobile-first customer service.

What's included

1 video4 readings1 assignment

1 videoTotal 1 minute

Understanding Inputs Emails Chats and Text Messages - Overview Video1 minute

4 readingsTotal 40 minutes

Introduction10 minutes
Implementing Salesforce Chat or Third-Party Chat10 minutes
Implementing and Managing Experience Cloud Emails10 minutes
Implementing and Managing Text Messaging10 minutes

1 assignmentTotal 10 minutes

Digital Communication Channels and Integration10 minutes

In this section, we explore marketing automation setup for personalized user experiences, focusing on Salesforce Marketing Cloud integration, dynamic content design, and audience data analysis with Data Cloud and third-party tools.

What's included

1 video4 readings1 assignment

In this section, we explore integrating case management and knowledge bases in Service Cloud and Experience Cloud to enhance customer support and streamline service delivery.

What's included

1 video3 readings1 assignment

In this section, we explore secure authentication, data sharing models, and encryption techniques to protect user data and prevent breaches in digital environments.

What's included

1 video5 readings1 assignment

1 videoTotal 1 minute

Security Authentication, Data Sharing, and Encryption - Overview Video1 minute

5 readingsTotal 50 minutes

Introduction10 minutes
Setting Up Authenticated Users10 minutes
Unauthenticated User Considerations10 minutes
Setting Up Lightning Locker10 minutes
Encrypting Your Data and Protecting Your Users10 minutes

1 assignmentTotal 10 minutes

Salesforce Security Fundamentals10 minutes

In this section, we explore Salesforce native reporting for Experience Cloud, covering out-of-the-box reports, Einstein Analytics, and data access to support informed decision-making and ROI analysis.

What's included

1 video5 readings1 assignment

1 videoTotal 1 minute

Monitoring Your Site Salesforce Native Reporting - Overview Video1 minute

5 readingsTotal 60 minutes

Introduction20 minutes
Dashboards in Sales or Service Cloud10 minutes
Einstein Analytics CRMA Configurations10 minutes
Google Analytics and Third-Party Web Analytics10 minutes
Setting Up Reporting for Your Experience Cloud Users10 minutes

1 assignmentTotal 10 minutes

Mastering Salesforce Reporting and Data Visibility10 minutes

In this section, we cover pre-launch activities, technical readiness, and user management for a successful site launch.

What's included

1 video4 readings1 assignment

In this section, we explore strategies for Salesforce certification, focusing on test structure, content areas, and practical preparation methods.

What's included

1 video2 readings1 assignment

Instructor

Packt - Course Instructors

Packt

1,895 Courses533,499 learners

Offered by

Packt

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

Mastering Salesforce Experience Cloud

Mastering Salesforce Experience Cloud

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

There are 14 modules in this course

Defining Your Digital Experience Strategy

What's included

Translating Your Audience and Interactions into Meaningful Technology Features

What's included

Technology Component Identification Which Parts of Experience Cloud Do I Need

What's included

Curating Data Models

What's included

Understanding Experience Cloud Templates

What's included

When to Use Aura Components, Lightning Web Components, and Lightning Web Runtime Components

What's included

Leveraging Screen Flows Versus Apex

What's included

Understanding Inputs Emails Chats and Text Messages

What's included

Marketing Automation Setup

What's included

Leveraging Case Management and Knowledge Bases

What's included

Security Authentication, Data Sharing, and Encryption

What's included

Monitoring Your Site Salesforce Native Reporting

What's included

Site Launch Maintenance and Moderation

What's included

Best Practices and Certification Test Preparation

What's included

Instructor

Offered by

Explore more from Cloud Computing

Salesforce Experience (Community) Cloud Consultant Training

Salesforce Data Cloud Mastery: Certified Consultant Skills Path

Salesforce Datacloud: Advanced Consulting Skills

Salesforce Basics

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Seize the savings with 40% off 3 months of Coursera Plus

Drive your business forward and empower your teams

Frequently asked questions

Can I preview a course before enrolling?

When will I have access to the lectures and assignments?

What will I get when I enroll?

More questions