En este curso de Google Adwords, aprenderás sobre los conceptos fundamentales y técnicas avanzadas de la publicidad en Google. Con estos, serás capaz de crear, publicar y optimizar correctamente campañas para promocionar las marcas, productos o servicios que desee en una de las herramientas publicitarias más poderosas del mundo. El curso profundiza tanto en la red de Búsqueda como la red de Display, detallando sus aspectos teóricos y prácticos desde la propia herramienta.
Publicidad Digital con Google AdWords
Grow your skills with Coursera Plus for $239/year (usually $399). Save now.
Publicidad Digital con Google AdWords
This course is part of Marketing Digital Specialization
Instructor: Pablo Grimoldi
24,437 already enrolled
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280 reviews
Beginner level
No prior experience required
Flexible schedule
3 weeks at 10 hours a week
Learn at your own pace
97%
Most learners liked this course
Skills you'll gain
- Campaign Management
- Advertising Campaigns
- Search Engine Marketing
- Target Audience
- Budget Management
- Keyword Research
- Performance Metric
- Advertising
- Media Planning
- Paid media
- Performance marketing
- Performance Analysis
- Content Performance Analysis
- Pay Per Click Advertising
- Bidding
- Contextual Advertising
- Digital Advertising
- Online Advertising
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
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This course is part of the Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Showing 3 of 280
JR
Reviewed on Jul 2, 2018
Excelente curso, me gusto mucho para empezar a familiarizarse con la herramienta Google Adwords y para empezar a hacer publicaciones pagas en Adwords, muy buen curso, muy interactivo.
AA
Reviewed on Aug 5, 2018
Muy interesante, bien explicado pero hay un área de oportunidad en la actualización de los materiales considerando que la interfaz de Google Ads ya es muy diferente. Por lo demás excelente curso.
O
Reviewed on Oct 19, 2020
Gracias por la oportunidad de poder cursar , realmente muy útil en esta época de pandemia y que no hay nada mejor que seguir estudiando.
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