About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

47%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 7 hours to complete
English

Skills you will gain

Social Media MarketingSocial MediaBudgetPlanning

Learner Career Outcomes

50%

started a new career after completing these courses

47%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 7 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Capstone Project

1 hour to complete
6 videos (Total 45 min), 3 readings
6 videos
How You Will Build Your Social Media Marketing Strategy7m
Linked Cells in your Social Marketing Planning Worksheets2m
Your Market Planning Tool6m
Secondary Research to Start the Process17m
Defining Your Social Market9m
3 readings
Download the Project Templates and Worksheets10m
Steps to Complete for this Unit10m
Download PDFs of the Presentation Slides10m
Week
2

Week 2

3 hours to complete

Selecting a Strategy

3 hours to complete
8 videos (Total 156 min), 2 readings
8 videos
Selecting Your Strategy6m
Engagement Marketing10m
Nurture Marketing11m
Social IMC5m
Community Support Sites7m
March 9, 2016 Online Meetup Recording1h 1m
June 2, 2016 Online Meetup Recording45m
2 readings
Steps to Complete for this Unit10m
52 Week Scheduling Template for Engagement Marketing10m
Week
3

Week 3

1 hour to complete

Develop Your Marketing Program

1 hour to complete
7 videos (Total 60 min), 2 readings
7 videos
Creating Your Program's Budget7m
Finding Performance Metrics to Power Your Plan2m
Performance Funnels and KPIs10m
Marketing is Funnel Management16m
Finding Funnel Performance Metrics2m
Justifying Your Program8m
2 readings
Steps to Complete for this Unit10m
Download a Budget and Metrics Example10m
Week
4

Week 4

2 hours to complete

Complete and Submit Your Capstone Projects

2 hours to complete
4 videos (Total 20 min), 1 reading, 1 quiz
4 videos
Social Marketing Schedule5m
Presenting Your Plan4m
Final Presentation of the Specialization6m
1 reading
Steps to Complete for this Unit10m

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About the Social Media Marketing Specialization

Social Media Marketing

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