Highly recommended course material. Really enjoyed solving the case studies. The learning from the course on different frameworks was immense. Also the feedback from the peers provided more insights.
I count myself priviledge to have taken the course and l enjoyed every bit of the lectures, executive opinions, and case studies. The course is very insightful, educative and practical.\n\nThank you.
By Umme s•
Its my honour to review the course, it was excellent I had undergone with very good experience from this course the things i learned from this course are how sets the strategies for the business, and frame a business model by VARS frame work how the companies create competitive advantages by means of incorporating dual or integrated strategy and external analysis by means of real time examples of the companies like UBER, STARBUCKS etc, concept explanation by means different examples of the companies and also interaction with industry executives, all these helped me to have analytical skill and operations and strategy of companies
By Kyle B•
I've loved this course. The lectures are concise but interesting, and I like that the professor seems to have written his own book (available as a PDF) to supplement it. Unlike in some of the other courses, the professor seems to have put a bit of thought and creativity into the way that he presents the material, and it somehow feels more personal than the other courses.
I also like the open-ended and longer-form writing assignments. It really helps see whether the other students we're grading actually UNDERSTAND the material, and from time to time I learn something from the way others have constructed their responses.
By Brian T•
The best course I've taken on Coursera. Really should be considered as the epitome of how Coursera business courses are done. Extremely well laid out with excellent slides and the best transcripts I've seen. Tests and assignments are thoughtful and not full of trick questions. Writing essays as memo format another great touch. Bravo!!!
By Anton F•
outstanding course. Efficient, strategic, very well structured and, what I especially like, it feels very personal because of those additional snippets like interviews, reports from football field. Great case studies. One of the best courses I've taken. Absolutely recommend it to anyone interested in introductory business strategy questions.
By MD K Z•
I appreciate the flow of the syllabus, supported by comprehensive case study for each company presented. One of the biggest learning, is the different views projected by all members in the forum, and assignments. It creates sense of knowledge adoption whether you are align with others, or totally different view. Thank you
By Judy D•
Very informative. At first I wasn't looking forward to writing a paper every week, but it definitely helped to reinforce and fully understand the lessons. Professor Somay provided very clear explanations and I enjoyed his use of soccer to explain concepts. It's a great class to learn about business strategy.
By Tarek E•
Amazing experience, I already studied Business Administration and Strategy as my formal high education but never was able to look at businesses and industries as a business or strategy analyst. The frameworks and tools in the module are very helpful in assessing and intervene in business and how they operate!
By yongmyoung L•
It's a really helpful course to understand corporate strategy. And it contains case studies for easy adoption of theories and interviews with C level officers what they implemented in real field. Especially EVA concept gives clear direction when I create a strategy even its concept is quite simple.
By Kibet Y•
This is a very comprehensive course and I have learned a lot, from how important it is for leaders to lay a good foundation from vision and mission, how business models determined the competitiveness of an organization and how a business can have a sustainable competitive advantage.
By Praseeda C•
the expert interviews were excellent source of info on strategy in practice. the case submissions made me feel like a student again and motivated me to do a lot of analysis before submission. interesting lectures, apt examples and totally fruitful experience. Thank You.
By Roy F•
Thank you very Prof Deepak Somaya for providing us online students an opportunity to learn the different frameworks that we can use to strategically design our course of action in order for us to meet the demands not only of our company but especially of our customers.
By Fahad R M•
wonder full course and throughly touching all the major and important concepts of business strategy and also related to the concepts of CRM.
Loved the course and content and hats off to Somaya and his team in producing this master piece in short span of time.
Excellent Course. Especially loved the mission statement from Enron Corporation which I thought is funny in hindsight (I am old enough to remember them), the interviews, and the concrete references to companies like Starbucks and Circuit City. Great job!
By Jay H•
This is by far the best class of the specialty so far. The case studies and analysis questions are so thoughtful and thought-provoking. Thanks so much for spending the time to develop a class that is so immediately applicable to my work and career.
By Carlos S•
Excellent course , everything is good , professor lectures are clear and very easy to undersrtand are backed by very good teaching materials , the cases are very interesting and a good way to apply the theory . Summarizing : excellent again.
By Wiwik S•
this course is extraordinary. Professor Deepak Somaya has provided explanations with case study examples in various companies which are very good and easy to understand. This course is recommended for those who want to learn business strategy
By Avinash K G•
I liked the course a lot as I could relate a lot of learnings to my work and my past experiences of what has worked and not worked for me and my company. Deepak is an excellent instructor. His lectures were crisp, clear and to the point.
By Charlotta S R•
Fantastic course! ( always suggest to take the courses in sequence, but this one can be a stand alone course as well). I'm definately taking the next course as well! Very high quality of teaching as well as materials and other resources.
By Rafiq A•
Outstanding course. Probably the best course attended in Coursera I can say. The case studies particularly are very interesting and relevant. Kudos to professor Mr. Deepak Somaya. I hope other courses in Imba match this quality as well.
By Muhammad S S•
It was the best course in the whole Specialization course relating to Strategic Leadership & Management. Other courses were more theoretical-based but this specific course was provided with more detailed-orientated real life examples.
By SNEHA N•
I really enjoyed the classes and learnt so many things . I really thank to Professor who has given wonderful classes .. I wish I can take classes from you Face to face in near future. I really enjoyed while doing assignments as well.
By Angela L M•
It was an amazing experience! I really appreciate how all the theories and frameworks were presented in more practical ways instead of just reading and memorizing. Well done to the all the teams that worked on this course! :)
By Ángel M M d l R•
Excellent, this course use real examples of the most important enterprises, very well explained and great knowledge.
Maybe I would like Homework different than memorandums but everything else was excellent, incredible course.
By Carolina M B•
Soy la más feliz!! Siento que aprendí un montón en este curso. Me siento agradecida con todas las personas que desde la virtualidad hacen esto posible. Ahora estoy lista para aplicar todo lo que aprendí en mi vida real.
By Jyh-Bong B L•
The professor is very clear in explaining the concepts, and the writing assignments really help in learning how to apply the concepts to real life cases. I had a very good experience and learned a lot from this course.