Fantastic course. I really enjoyed the interviews with industry experts. They were extremely insightful. The exercises and assignments were super useful and the templates made it easy to get started.
I really enjoyed this course because it was a good balance between the lectures and assignments. Doing the assignments not only helped me increase my confidence but also helped me expand my thinking.
By Abhijeet G•
By D K•
=== Material ===
Good material, on a fairly introductory level, though. I hope there will be more in-depth information in the part 2 of this course. Part of this was already familiar to me (coming from a UX background).
Next to the frameworks and tools I would also like to hear how to do them well. For example, in the competitive analysis framework - what to look for when identifying the 'how to win'. That is, of course, a separate topic worth hours of material, but some tips would be nice. Or extra reading, perhaps?
=== Choice of case study ===
I feel I would have benefited from a real case from my clients, but the peer-reviewed part makes it impossible for me. I am not allowed to just share information on the client work that I do, so I had to come up with an imaginary product.
I got stuck on it for quite a bit, it became an existential struggle :) Coming up with an imaginary product to work on was pretty hard for me.
=== General ===
Overall, decent course. Looking forward to part 2! This is a great initiative, thank you a lot!
By Brenna S•
Nancy is great and is clearly knowledgeable and passionate about product management, which is exactly what you want in an instructor when learning a new topic for yourself. I learned a lot, but still left with a few questions unanswered. For example, at what point do each of the tasks reviewed come into play? It would be great to know, for example, if an incoming new PM is often expected to create a new competitive analysis, or is that usually grandfathered in? Are you creating a new competitive analysis with each new product, or feature? The customer personas seem loosely defined and not based on market data that has been gathered from vetted demographic information, yet some answers to the quizzes are suspiciously specific. It was never clear if you just make educated guesses on the demographics and stick to it, or if the information is actually coming from a reputable source. Perhaps these questions will be answered in the next installments of this specialization, but only time will tell!
By Christopher T•
The material covered in this course and the concepts one is exposed to is terrific: PRFAQs, TAM/SAM/SOM, interviews with CEOs and business leaders, and so on.
Straight talk: if you're interested in product management, this course is an excellent start and worth your time.
Two pieces of feedback for this course:
1) Production value: There are many, many jump cuts in the lectures and I'm not sure why given the otherwise excellent preparation that was done for the course.
2) Assignments are a bit of a mess since they seem to be peer graded. You may end up waiting numerous days for another peer to come along and grade your work, and you may be asked to grade another peer's work who simply gives you a Google Drive link with no permission to access it. Ultimately, the blame on this point may lie more with Coursea than the instructor.
By Nadine K•
Overall it was a very interesting course. The first 3 weeks go through the very basics inc personas, customer journeys, etc. the last week was packed with useful information that i didn't have before. I liked that the course challenged you with many practical exercises. In the beginning I thought "this is going to take for ever!" but once i got stuck into it I quickly enjoyed completing my own and reviewing my peers assignments. In the end the assignments and the expert interviews were the most useful parts of the course, the teaching videos were interesting and nice and short. Overall a great course. Only feedback would be to spread out the content a bit more. Week 4 felt jam packed compared to weeks 1-3... maybe this was intentional?
By Renzil D•
I loved the structured approach Nancy has taken to illustrate various tools and techniques that are required for this course. However I was not impressed at the level of the quizes and questions that were phrased out. This comparison is only and only with another specialisation that I undertook with other course offering of Alex Cowan where there is a structutred approach with great assignments and questions again the plus point about AWIT is that the content had great tools and techniques like TAM, SAM, SOM / Competitor analysis /OKRs which was missing from Alex's course. Hence I would recommend this course along with Alex Cowan's to compliment each other.
By Andrea U•
This was not only one of the best courses in PM, but also one of the best courses I took on Coursera. The content is very engaging; the hands-on experience you can get through practical assignments is very valuable. I'm new to the PM so I gained lot of valuable insight and hands-on skills. The only suggestion for improvement would be around peer-to-peer evaluation. In case you a student doesn't complete assignment in the correct way or something is missing and they receive 0 for evaluation, it would be good to also provide constructive feedback so they understand better what they need to do to improve. In many cases constructive feedback is what is missing.
By Rebecca G•
Thanks for a great course! I feel like this was a great overview of the many aspects of product management. In the beginning, I was a bit nervous as my current role is not defined as product management, but have come to learn that product management includes a lot of the foundational considerations that come with working towards a commercial strategy, so I'm not starting from zero.
It would be great to dive deeper into the technical requirements for product managers, including more focus on how to really analyse and understand user needs, identify roadblocks and opportunities to resolve user challenges, etc. I hope that's coming up in the next course!
By RITU A•
My learning experience of 4 weeks for "The Business of Product Management-I" has been very interesting. It has helped me to connect with product management not only for the concepts but also understand the difference between project management vs product management in terms of vision and strategy. The biggest highlight of these 4 weeks was the assignment for "Market Segmentation of the product " using the theory of TAM,SAM, and SOM. I am looking forward to the next course in this specialization. Another highlight of the course was watching the videos by folks who have been game changers in their product management journey. Thank you!
By Alexa L•
I've really enjoyed taking this course. It's been a great jumpstart into Product Management. However, I'd like more information on the concepts we're learning. There are a handful of concepts and vocabulary that is introduced, but not defined clearly. They're defined more in terms of examples than actual definitions to reference when completing the assignments. This would help me and I'm sure others understand these principles better. Otherwise, this course has given me more confidence going down this career path.
By Chaitanya P•
I feel more confident and excited about Product management. Confident when I got to know that I will learn everything from scrum to agile etc and also where I found out while making customer personas and other tasks that it is not that difficult.
I would really like to have some notes or slides after every week because taking notes on Coursera is actually a tedious process and leads to loss of motivation, also, writing notes yourself in also makes it slower and excitement and motivation brushes off.
By Daman D•
The course was pretty insightful and engaging. Thanks for being a great instructor, Nancy.
It would however be great if we could have a summary video/pdf at the end of each course which the applicants could use as a reference. For example we learnt about TAM, SAM & SOM and to be able to use it in our day to day lives, maybe a reference doc we could refer to would be great. Just a thought. Thanks.
By Leonie A M•
Great intro for newbies. I would have liked to see more tipps on how to make sure your crucial assumptions are reasonable and on how to identify the crucial assumptions that you make. Also, it would have been very good to see more of a full product journey from beginning to end -- which techniques do you use in which stage, what typically happens at a company, small or big, at each stage?
By Barbara K•
Strengths in this course are Nancy's knowledge, examples and interviews with other industry leaders on their PM path and what they look for in PM hires. I would have liked a bit more clarity, maybe in written form, on some of the definitions such as Customer Persona vs Market Segmentation to reduce my time spent researching these terms outside of the course
By Tory G•
Nancy did a thorough job of going through the fundamental responsibilities of Product Managers. I loved the ability to see one, do one, and review one! I am a hands-on learner and this certainly helped me learn the content Nancy was teaching. One suggestion is to review and edit the quiz multiple choice answers, not all of them are written clearly enough.
By Laura M•
This was a great course and I learned a lot, however the reliance on google docs for assignments and the inability to just copy and paste google doc urls for peer-reviews was frustrating. I think it would be better for all students to post assignments into the assignment text-area so that no one has to go back and forth between different websites.
By prachi p•
Very detailed, led by real life examples. Particularly loved the last part where there was one-on-one interview with product managers-turned-entrepreneurs. Also loved all the exercises as they forced us to think and create documents that would come handy when we actually work as product managers.
Would like to start the part 2 of this course soon!
By Andrew D•
Overall the content is there and I appreciate the pragmatic style of the course and real world examples. The videos need to edited though... they feel like a rough draft or they were rushed to get published. Not a show stopper, but it was annoying. It also heavily focuses on the tech industry; particularly in the bay area so be ready for that.
By Neha A•
This course has helped me know a lot more than I did. Honestly, there is a depth and good amount of work required to be done at each stage. I felt anxious as I felt like I needed more resources to go into the details. But it was very helpful and I cannot ne more thankful for the opportunity. It's great, thanks.
By Stacey W L•
I loved this class. It helped me learn a few new things but also remember the thing that I did not think were important, but really are. I had a hard time with some of the language syntax in the questions, but loved the class over all and really want to continue and expand my career in product!!!!
By Zehra M•
I've learned so many new things through this course that I was not really aware of. I felt confident as I completed each lesson and was excited to take on the next one. There were a few inconsistencies in the quizzes and some links were broken but the overall experience has been valuable!
By Vera Y•
I really like the written assignments. This helped me to apply what I learned in the course to a real-world project. I feel like some of the video contents are a little bit too simple and too introductory. I wish the instructor could provide some materials that go deep into the topics.
By Gustavo C•
The course is great, very well presented and the content is super relevant. My only pain was finding good in-depth examples to help with the assignments. For most of those, the example presented during class was somewhat superficial, whereas the necessary depth of the task was unclear.
By Iva B•
The course is interesting and it gives a lot of insights from Google & AWS but what would be very helpful is some literature on topic to be shared as well as some topics are covered in 5-6 minutes videos and it doesnt give them justice.