Madecraft

Turning Data into Strategies

Madecraft

Turning Data into Strategies

Madecraft

Instructor: Madecraft

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • How to set SMART, data-driven goals that align with business needs and sidestep the pitfalls that derail data projects.

  • How to evaluate data availability and quality so every analysis rests on a foundation you can trust.

  • How to select the right metrics and tailor insights and data stories to any audience, from peers to executives.

  • How to choose the right chart and format, then measure and adjust your strategy over time.

Details to know

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Recently updated!

August 2026

Assessments

7 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Applied Data Science and Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 6 modules in this course

Every impactful data strategy starts with knowing exactly what you're trying to achieve. In this module, you'll define data-driven goals using the SMART criteria and sidestep the pitfalls that quietly derail data projects, so you can set targets your whole organization can rally behind.

What's included

3 videos1 assignment

Even the sharpest goal falls apart if the data behind it isn't there or isn't any good. In this module, you'll evaluate whether the right data is actually available and assess its quality, so every analysis rests on a foundation you can trust.

What's included

2 videos1 reading1 assignment

The same insight can land or fall flat depending entirely on who's in the room. In this module, you'll assess what your audience cares about and tailor your data stories to different internal and external groups, so your message resonates every time.

What's included

2 videos1 assignment

Data doesn't speak for itself, and how you frame it decides whether people act. In this module, you'll select the right metrics, surface meaningful patterns, add benchmarks and context, and turn your findings into clear, realistic next steps that move the business forward.

What's included

5 videos2 assignments

A well-chosen visual can turn a wall of numbers into a story your audience instantly gets. In this module, you'll use visualizations to simplify complexity, match the right chart to your message, and pick the best format to deliver insights that stick.

What's included

3 videos1 reading1 assignment

A strong data strategy is never one-and-done; it's something you track and refine as the world keeps shifting. In this module, you'll measure success over time and adjust your strategies in response to results, trends, and feedback, so your insights stay relevant and effective.

What's included

3 videos1 assignment

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Instructor

Madecraft
Madecraft
104 Courses8,046 learners

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Madecraft

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