AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
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353 reviews
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What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Personalized Campaigns
- AI Personalization
- Business Strategy
- AI Integrations
- Competitive Analysis
- Customer Insights
- Case Studies
- Marketing Strategies
- Network Model
- Digital Transformation
- Data-Driven Marketing
- Artificial Intelligence
- Customer Engagement
- Marketing
- Data-Driven Decision-Making
- Network Analysis
- Machine Learning Algorithms
- Marketing Analytics
- Digital Marketing
Details to know

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There are 4 modules in this course
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Reviewed on Apr 9, 2023
It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.
Reviewed on Feb 4, 2025
Amazing Raj. Your enthusiasm on the topic is really appreciated
Reviewed on Sep 6, 2021
It was a great course but if you want to learn more then i suggest to do a specialization rather than a single course.
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