About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 16 hours to complete
Spanish

What you will learn

  • Cómo desarrollar y definir una arquitectura de marca y medir la repercusión de los esfuerzos de mercadeo en el valor de marca a lo largo del tiempo.

  • Cómo medir el valor de por vida del cliente y utilizar esa información para evaluar alternativas estratégicas de mercadeo.

  • Cómo diseñar experimentos básicos para poder evaluar sus esfuerzos de mercadeo e invertir sus fondos de mercadeo de la manera más eficaz.

  • Cómo establecer regresiones, interpretar resultados, explorar efectos confusos y sesgos y distinguir entre la importancia económica y la estadística.

Skills you will gain

AnalyticsMarketingCustomer Lifetime ValueMarketing Strategy
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 16 hours to complete
Spanish

Offered by

Placeholder

University of Virginia

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

El proceso de mercadeo

2 hours to complete
10 videos (Total 35 min), 2 readings, 3 quizzes
Week
2

Week 2

5 hours to complete

Métricas para medir los activos de las marcas

5 hours to complete
12 videos (Total 46 min)
Week
3

Week 3

2 hours to complete

Valor de por vida del cliente

2 hours to complete
11 videos (Total 45 min)
Week
4

Week 4

5 hours to complete

Experimentos de mercadeo

5 hours to complete
13 videos (Total 60 min), 3 readings, 5 quizzes

Frequently Asked Questions

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