Web Analytics and A/B Testing Basics

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Web Analytics and A/B Testing Basics

Instructor: EDUCBA

3 modules

Gain insight into a topic and learn the fundamentals.

6 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Design and execute A/B tests to improve website conversions and user engagement.
Analyze landing page performance using conversion metrics, analytics, and user behavior data.
Apply optimization techniques to enhance CTAs, website elements, and marketing outcomes.

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There are 3 modules in this course

Master the fundamentals of A/B Testing, Landing Page Optimization, and Website Conversion Strategies to improve user engagement and business growth. Learn how to analyze website performance, optimize webpage elements, and make data-driven marketing decisions using practical tools and techniques.

This course helps learners understand how A/B testing improves conversion rates, lead generation, and ROI through real-world examples and practical workflows. Learners will explore landing page optimization, CTA testing, conversion metrics, and website performance analysis using Google Analytics and Blogger.com. The course also covers essential HTML concepts required for analytics tracking and experiment setup. By the end of the course, learners will be able to create test hypotheses, configure experiments, analyze user behavior, and optimize websites for better business outcomes. Ideal for beginners in digital marketing, website owners, freelancers, and professionals looking to improve website performance and conversion optimization skills.

Learn the core concepts of A/B testing, conversion optimization, and on-page optimization strategies used to improve website performance, user engagement, and business decision-making.

What's included

5 videos3 assignments

5 videosTotal 34 minutes

Introduction to On Page Optimization7 minutes
Introduction to On Page Optimization Continues5 minutes
A-B Testing7 minutes
What is A-B Testing8 minutes
Need of A-B Testing7 minutes

3 assignmentsTotal 50 minutes

Understanding On-Page Optimization10 minutes
Getting Started with A/B Testing10 minutes
Foundations of On-Page Optimization & Testing30 minutes

Explore practical methods for planning A/B tests, optimizing landing pages, improving CTAs, and creating data-driven testing strategies to increase conversions and ROI.

What's included

5 videos3 assignments

Understand how to use Google Analytics, Blogger.com, HTML tags, and website optimization tools to configure experiments, track user behavior, and analyze website performance.

What's included

5 videos3 assignments

Instructor

EDUCBA

1,663 Courses338,914 learners

Offered by

EDUCBA

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