About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Approx. 8 hours to complete
Spanish
Subtitles: Spanish, English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
Spanish
Subtitles: Spanish, English

Offered by

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University of Pennsylvania

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Introducción al Proyecto de Fundamentos Empresariales de Wharton

1 hour to complete
5 readings
5 readings
Bienvenidos al proyecto!10m
Línea del tiempo del proyecto10m
Calificaciones y logística10m
Planillas de proyecto10m
Empiece aquí10m
Week
2

Week 2

3 hours to complete

Revisión de los videos de marketing

3 hours to complete
14 videos (Total 165 min), 1 reading
14 videos
Cómo la centralidad del cliente puede ser redituable19m
Retención del cliente18m
Desarrollo del cliente3m
Marcas y marketing digital14m
Clientes y tecnología digital9m
Reputación y resúmenes14m
Ciclo de vida del producto3m
Más ejemplos de influencia8m
Más ejemplos de influencia - parte 212m
Estrategia de precios 3- Factores psicológicos9m
Estrategias de distribución 1- Introducción13m
Estrategias de distribución 2- diseño de canales13m
Conflicto horizontal12m
1 reading
Bienvenidos a la piedra angular de las especificaciones de los fundamentos empresariales.10m
Week
3

Week 3

26 minutes to complete

Videos operacionales para resúmenes

26 minutes to complete
2 videos (Total 16 min), 1 reading
2 videos
Precios, Calidad, Variedad, Respuesta7m
1 reading
Bienvenido a la semana 2 del Proyecto de Fundamentos Empresariales de Wharton10m
Week
4

Week 4

2 hours to complete

Videos de finanzas y contabilidad para resúmenes

2 hours to complete
7 videos (Total 124 min), 1 reading
7 videos
Estimado de cuentas incobrables (15:31)15m
Ejemplo detallado de cuentas por cobrar (16:35)16m
Inventario (19:59)19m
LIFO vs. FIFO (23:11)23m
Ejemplo detallado de inventario (11:14)11m
Compañía 3M: Cuentas por cobrar e Inventario (17:50)17m
1 reading
Bienvenido a la semana 3 del Proyecto de Fundamentos Empresariales de Wharton10m

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About the Fundamentos Empresariales Specialization

En esta Especialización, desarrollarás técnicas elementales en el lenguaje de los negocios, que podrás usar para cambiar a una nueva carrera, comenzar o mejorar tu pequeño negocio, o aplicar en la escuela de negocios para continuar tu formación. Durante cuatro cursos, aprenderás los fundamentos del marketing, la contabilidad, las operaciones y las finanzas. En el Proyecto Final, aplicarás las habilidades aprendidas para desarrollar una estrategia de mercado para tratar un reto empresarial real....
Fundamentos Empresariales

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