University System of Georgia
What Are the 4 A’s of Marketing - Jagdish Sheth
University System of Georgia

What Are the 4 A’s of Marketing - Jagdish Sheth

This course is part of The 4 A's of Marketing with Jagdish Sheth Specialization

Taught in English

Jagdish Sheth

Instructor: Jagdish Sheth

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

6 hours (approximately)
Flexible schedule
Learn at your own pace

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

6 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the The 4 A's of Marketing with Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 3 modules in this course

4 ‘A’s of a Marketing is a framework developed by Dr. Jagdish Sheth. This course explores why we need a new perspective in Marketing. The four reasons the framework takes into account to augment the case are new market realities, marketing productivity crisis, marginalization of marketing, and the market perspective. This segment specifically focuses on the two distinct values (‘A’s) customers seek in the market as buyers (Accessibility) and their knowledge (Awareness) of products & services, while defining and mapping extended definitions of the 2 ‘A’s. The advantages of 4 As framework and its application as a planning tool for new product launches as well as diagnostic tool for existing products is discussed in detail.

What's included

11 videos4 readings1 quiz2 discussion prompts

4 ‘A’s of a Marketing is a framework developed by Dr. Jagdish Sheth. This module continues to explore why we need a new perspective in Marketing. The four reasons the framework takes into account to augment the case are new market realities, marketing productivity crisis, marginalization of marketing, and the market perspective. This segment specifically focuses on the two distinct values (‘A’s) customers seek in the market as buyers (Accessibility) and their knowledge (Awareness) of products & services, while defining and mapping extended definitions of the 2 ‘A’s. The advantages of 4 As framework and its application as a planning tool for new product launches as well as diagnostic tool for existing products is discussed in detail.

What's included

10 videos1 quiz

4 ‘A’s of a Marketing is a framework developed by Dr. Jagdish Sheth. This is the final segment of this course. This segment specifically focuses on the other two distinct values (‘A’s) customers seek in the market as payers (Affordability) and as users (Acceptability) of products & services; while defining and mapping extended definitions of the 2 ‘A’s. Also explored are concepts, around how to develop markets to improve brand awareness, improve product knowledge, the advantages of 4 As framework and its many applications as a planning tool for new product launches as well as diagnostic tool for existing products is discussed in detail.

What's included

11 videos1 reading1 quiz1 peer review

Instructor

Jagdish Sheth
University System of Georgia
12 Courses2,427 learners

Offered by

Recommended if you're interested in Marketing

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