John Wiley & Sons

Generative AI: Tools, Techniques, and Applications

John Wiley & Sons

Generative AI: Tools, Techniques, and Applications

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply generative AI tools like ChatGPT and Copilot to business solutions.

  • Master advanced prompting techniques to enhance AI interactions.

  • Integrate generative AI in content creation, analysis, and business operations.

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Recently updated!

June 2026

Assessments

24 assignments

Taught in English

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There are 24 modules in this course

This module introduces the foundational concepts of generative AI, including its core functions, practical applications, and unique quirks. Learners will explore how generative AI differs from virtual assistants, examine common misconceptions, and discover real-world use cases. By the end, you'll have a clear understanding of how generative AI operates and its impact on various industries.

What's included

1 video7 readings1 assignment

This module introduces the foundational principles of prompt engineering for generative AI, guiding learners through structured techniques to craft effective prompts. Learners will discover how prompts influence AI-generated responses and gain practical tips to optimize their interactions with GenAI tools.

What's included

1 video3 readings1 assignment

This module guides learners through the dynamic world of generative AI, focusing on how to identify leading providers, assess integration challenges, and prepare for the future with autonomous AI agents. Learners will gain practical strategies for evaluating GenAI solutions and fostering continuous learning in this rapidly evolving field.

What's included

1 video4 readings1 assignment

This module introduces learners to the fundamentals of ChatGPT, including its underlying technology, user interface, and available model options. You will gain hands-on familiarity with navigating ChatGPT and understanding its core features for effective use.

What's included

1 video3 readings1 assignment

This module introduces learners to Microsoft Copilot, detailing its integration with Microsoft 365 apps, core features, and limitations. You will also learn how to access Copilot, including a step-by-step guide to signing up for a Microsoft account. By the end, you'll be equipped to make informed decisions about adopting AI-powered chatbots in your workflow.

What's included

1 video4 readings1 assignment

This module delves into advanced prompting strategies for generative AI, focusing on techniques such as memory management and temperature adjustments. Learners will discover how to structure and supplement prompts with targeted data to influence AI outputs and achieve desired results. Practical guidance is provided for leveraging memory features and tuning model creativity for specific use cases.

What's included

1 video5 readings1 assignment

This module guides learners through practical applications of Generative AI for content creation, including drafting, enhancing writing, generating visuals, and solving creative challenges. Participants will discover how to collaborate effectively with GenAI tools to boost productivity and creativity across various domains.

What's included

1 video5 readings1 assignment

This module guides learners through leveraging Microsoft Copilot in Excel to streamline data analysis tasks, including sourcing data, enhancing dataset clarity, automating analysis, and visualizing results. Participants will gain practical skills in using Copilot to manipulate, analyze, and present both structured and unstructured data for actionable insights.

What's included

1 video7 readings1 assignment

This module introduces learners to AI-powered tools in PowerPoint, focusing on how Copilot and Designer can streamline content creation, enhance slide design, and organize presentations. Learners will discover practical strategies for evaluating AI-generated slides, prompting for effective visuals, and refining presentations to better engage audiences.

What's included

1 video5 readings1 assignment

This module introduces learners to leveraging Microsoft Teams and Copilot for more effective virtual meetings. You will discover how to plan, manage, and summarize meetings using AI-powered tools to boost collaboration and productivity in remote work settings.

What's included

1 video2 readings1 assignment

This module examines how generative AI is transforming key business functions such as marketing, HR, legal, journalism, and finance. Learners will discover practical applications, best practices, and potential pitfalls of using AI tools across various professional contexts. By the end, you'll be equipped to leverage GenAI effectively and responsibly in your own discipline.

What's included

1 video8 readings1 assignment

This module guides learners through the process of leading successful AI adoption in organizations by leveraging structured change management, creating actionable roadmaps, and addressing employee resistance. Learners will explore psychological models of transition and discover practical strategies for supporting teams during technological change.

What's included

1 video5 readings1 assignment

This module examines how artificial intelligence can be leveraged to enhance creative ideation and streamline the development of marketing strategies. Learners will explore the phenomenon of AI hallucinations, practical steps for AI-assisted brainstorming, and a variety of AI-powered ideation tools. By the end, participants will be equipped to thoughtfully integrate AI into their own creative and planning processes.

What's included

1 video4 readings1 assignment

This module introduces learners to leveraging AI tools like Copilot within Microsoft Outlook to enhance email management and composition. You will discover how to draft, summarize, and refine emails using AI-driven features, including prompt generation and coaching. By the end, you'll be equipped to streamline your email workflow and improve communication effectiveness.

What's included

1 video4 readings1 assignment

This module introduces learners to the practical use of generative AI tools for creating and enhancing marketing assets. You will discover structured approaches for integrating AI into creative workflows, explore ethical considerations, and learn how to automate and optimize asset production for maximum impact.

What's included

1 video6 readings1 assignment

This module examines how Generative AI can support the creation of long-form content, from academic publications to professional documents. Learners will discover strategies for leveraging AI to streamline research, structure projects, integrate citations, and maintain depth and quality in their writing.

What's included

1 video7 readings1 assignment

This module explores how artificial intelligence is transforming SEO strategies, from personalized search experiences to AI-powered content optimization and link building. Learners will discover practical ways to leverage AI tools to enhance website visibility and user experience in the evolving digital landscape.

What's included

1 video5 readings1 assignment

This module explores how artificial intelligence enhances the localization and translation process, enabling content creators to effectively reach global audiences. Learners will discover the role of multilingual large language models, evaluate various AI-powered tools, and learn best practices for ensuring quality and cultural relevance in translated content.

What's included

1 video4 readings1 assignment

This module examines how artificial intelligence can enhance human communication by automating language translation, supporting idea exchange, and leveraging multimedia tools. Learners will discover practical applications of AI that improve sensory perception and facilitate more effective knowledge sharing.

What's included

1 video4 readings1 assignment

This module examines how artificial intelligence is transforming healthcare through innovations such as remote monitoring, AI-enabled prosthetics, robotic surgery, and automated diagnostics. Learners will discover how these technologies improve efficiency, support medical professionals, and address diverse patient needs.

What's included

1 video7 readings1 assignment

This module examines the transformative impact of generative AI on education, highlighting how AI tools can enhance teaching efficiency, personalize learning experiences, and support both general and special education needs. Learners will explore shifts in educational structures, innovative teaching models, and practical strategies for integrating AI to benefit educators and students alike.

What's included

1 video6 readings1 assignment

This module explores how generative AI tools are transforming everyday routines, information retrieval, and decision-making. Learners will examine the shift from traditional search to AI-powered knowledge assistants, consider the cognitive impacts of GenAI, and reflect on the importance of maintaining diverse perspectives.

What's included

1 video4 readings1 assignment

This module explores how artificial intelligence can support effective financial planning, including budgeting, debt management, and setting long-term financial goals. Learners will gain practical strategies for assessing their financial situation and using AI tools to optimize their money management.

What's included

1 video2 readings1 assignment

This module introduces how artificial intelligence can streamline both retirement and estate planning, making complex financial decisions more manageable. Learners will discover practical strategies, helpful checklists, and AI-powered prompts to guide their planning process. The module also addresses key considerations for managing assets and preparing essential documents.

What's included

1 video5 readings1 assignment

Instructor

Wiley Skills Network
John Wiley & Sons
103 Courses5,482 learners

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