John Wiley & Sons

Sales Negotiation: Win Deals and Close with Confidence

John Wiley & Sons

Sales Negotiation: Win Deals and Close with Confidence

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Build negotiation strategies using motivation, leverage, power position, and BATNA frameworks to maximize deal value without unnecessary discounting.

  • Apply emotional intelligence, self-control, and communication techniques to confidently navigate difficult buyer conversations and objections.

  • Prepare, execute, and close complex sales negotiations using structured planning, discovery, listening, and value-based negotiation techniques.

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Recently updated!

September 2026

Assessments

38 assignments

Taught in English

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There are 37 modules in this course

This module explores high-stakes negotiation scenarios, focusing on strategies to de-escalate tense situations, manage stress, and resolve conflicts through effective communication techniques. Learners will gain practical insights into handling real-world challenges in high-risk environments.

What's included

1 video1 reading1 assignment

This module explores the critical role of emotional discipline and strategic communication in successful negotiations. Learners will examine how personal emotions and communication styles impact negotiation outcomes and discover practical techniques for maintaining composure and leveraging buyer power effectively.

What's included

1 video2 readings1 assignment

This module focuses on enhancing sales negotiation skills through value-based selling, TCO analysis, and strategic price negotiation techniques. Learners will gain insights into how to build strong business cases and avoid common pitfalls in discounting. The content emphasizes improving profitability by aligning sales approaches with long-term value creation.

What's included

1 video2 readings1 assignment

This module explores the nuances of sales negotiation across different contexts, helping learners understand how to adapt their strategies while preserving relationship integrity. It provides practical insights for both B2B and B2C environments, offering a toolkit for effective negotiation in varied scenarios.

What's included

1 video1 reading1 assignment

This module explores the principles of win-win negotiation, helping learners recognize common pitfalls, understand buyer motivations, and develop strategies that benefit both the team and the client. It emphasizes the emotional and psychological aspects of negotiation beyond logical outcomes.

What's included

1 video2 readings1 assignment

This module focuses on the strategic approach of securing vendor of choice status before entering negotiations, helping learners understand how to build confidence and leverage in sales interactions. It provides practical insights into recognizing when a deal is secured and how to transition effectively into negotiation. Learners will gain actionable techniques for improving deal closure and reducing sales pipeline friction.

What's included

1 video2 readings1 assignment

This module focuses on recognizing and avoiding common negotiation pitfalls such as red herrings, while emphasizing the importance of emotional control and structured sales strategies to maintain negotiation leverage and improve outcomes.

What's included

1 video1 reading1 assignment

This module explores the different levels of sales negotiation, from basic price haggling to complex strategic interactions. It provides insights into how negotiation strategies evolve with increasing complexity and risk, helping learners make informed decisions in various sales scenarios.

What's included

1 video1 reading1 assignment

This module explores the strategic use of motivation, leverage, and power in sales negotiation. Learners will gain insights into analyzing stakeholder dynamics and applying effective negotiation techniques to influence outcomes. It emphasizes the importance of understanding power positions to achieve favorable results.

What's included

1 video1 reading1 assignment

This module covers the critical role of stakeholders in sales processes, focusing on their motivations, influence, and alignment with business goals. Learners will gain skills in identifying and managing stakeholder perspectives to enhance negotiation and decision-making outcomes.

What's included

1 video4 readings1 assignment

This module explores the strategic use of leverage in sales and negotiation, focusing on how to control buying processes, align profit drivers, and manage stakeholder dynamics to achieve favorable outcomes. Learners will gain insights into leveraging time, urgency, and power to influence negotiations and drive successful deals.

What's included

1 video4 readings1 assignment

This module explores how power dynamics in sales negotiations are shaped by alternatives, focusing on the importance of disciplined discovery, strategic analysis, and proactive planning. Learners will gain insights into leveraging BATNA and anticipating the other party's options to strengthen their negotiation position. The content emphasizes practical strategies for influencing the buying process and maintaining control in sales interactions.

What's included

1 video5 readings1 assignment

This module explores the critical role of discovery in the sales process, focusing on how to build trust and shape outcomes through effective stakeholder engagement. Learners will understand the importance of discovery in forming strong relationships and gathering essential information for successful negotiations.

What's included

1 video2 readings1 assignment

This module explores the process of identifying and defining ideal qualified prospects (IQPs) and introduces the nine-frame qualifying matrix to assess sales readiness. Learners will gain practical insights into evaluating technical, stakeholder, and fit qualifiers to enhance sales productivity and decision-making.

What's included

1 video2 readings1 assignment

This module explores how emotions like anger, fear, and excitement can disrupt rational decision-making in sales negotiations. Learners will gain insights into the psychological impact of emotions and develop strategies to manage them effectively. The content equips learners with practical tools to enhance communication and achieve better negotiation outcomes.

What's included

1 video1 reading1 assignment

This module focuses on the importance of emotional discipline in sales negotiations, teaching learners how to recognize and manage disruptive emotions under pressure. It emphasizes the role of situational awareness and self-regulation in improving negotiation outcomes. Learners will gain practical strategies to enhance their emotional control in high-stress situations.

What's included

1 video1 reading1 assignment

This module explores how relaxed, assertive confidence and emotional contagion impact stakeholder behavior during sales negotiations. It covers techniques for using emotional cues to build trust and influence outcomes, enhancing negotiation skills through strategic self-presentation and emotional awareness.

What's included

1 video1 reading1 assignment

This module explores how nonverbal cues, tone, and body language impact stakeholder perception and influence communication effectiveness. Learners will examine techniques to project confidence and control in various interactions, with insights drawn from real-world scenarios involving human and animal behavior.

What's included

1 video1 reading1 assignment

This module focuses on preparing for high-pressure sales interactions by developing emotional awareness, strategic planning, and practical scenario practice. Learners will gain tools to manage stress and maintain composure during negotiations.

What's included

1 video1 reading1 assignment

This module explores how the body and mind respond to vulnerability and emotional stress, focusing on the neurophysiological and cognitive effects. Learners will gain insights into recognizing and managing emotional reactions in high-pressure scenarios, enhancing self-awareness and emotional regulation skills.

What's included

1 video1 reading1 assignment

This module explores the impact of emotional fatigue on negotiation effectiveness, identifying triggers and strategies for emotional regulation. It examines how mental and physical states like stress, hunger, and tiredness influence decision-making over time. Learners will gain practical insights into managing emotions to improve performance in high-pressure situations.

What's included

1 video1 reading1 assignment

This module explores the critical role of consistent prospecting and pipeline management in sales success. It highlights the dangers of desperate sales behaviors and provides strategies to improve deal outcomes through structured approaches. Learners will gain insights into emotional discipline and effective sales practices.

What's included

1 video1 reading1 assignment

This module explores effective strategies for real-time sales negotiations, focusing on high-pressure decision-making, quick response tactics, and understanding buyer behavior under time constraints. Learners will gain insights into managing fast-paced interactions and improving their negotiation outcomes.

What's included

1 video1 reading1 assignment

This module explores the concept of negotiation authority and how it impacts deal outcomes and performance. Learners will understand the importance of defining nonnegotiable terms and leveraging authority effectively. It provides practical strategies for navigating negotiation limits and maximizing concessions.

What's included

1 video2 readings1 assignment

This module explores how to identify and analyze stakeholder motivations, roles, and alternatives in negotiation scenarios. Learners will gain skills in developing effective negotiation profiles and improving strategic preparation for sales negotiations. It emphasizes the importance of understanding individual perspectives to enhance negotiation outcomes.

What's included

1 video1 reading1 assignment

This module equips learners with strategies to create balanced value exchanges in sales negotiations. It covers how to analyze mutual value, map negotiation parameters, and develop a flexible give-take plan that adapts to different negotiation scenarios. Learners will gain practical skills to align their interests with those of the buyer.

What's included

1 video3 readings1 assignment

This module delves into the essential communication strategies used in sales negotiations, focusing on how to maintain control and clarity in human-to-human interactions across various communication channels. Learners will understand the psychological and emotional components that influence negotiation outcomes and explore practical methods to prevent miscommunication.

What's included

1 video2 readings1 assignment

This module explores the four primary stakeholder communication styles-Analyzer, Consensus Builder, Energizer, and Director-and how adapting your communication approach can enhance engagement and negotiation effectiveness in various professional settings.

What's included

1 video2 readings1 assignment

This module explores the intersection of empathy and strategic thinking in sales negotiations, helping learners understand how to balance emotional intelligence with business goals to achieve ethical and profitable outcomes.

What's included

1 video2 readings1 assignment

This module explores the fundamental role of listening in sales negotiations, highlighting how it builds trust, uncovers insights, and helps manage emotions during high-stakes interactions. It provides practical strategies for improving listening skills in both strategic and tactical situations. Learners will gain a deeper understanding of how active listening influences negotiation outcomes.

What's included

1 video1 reading1 assignment

This module explores the power of storytelling and active listening in building deeper connections during conversations. Learners will discover how to use open-ended questions to encourage self-disclosure and better understand stakeholder motivations, ultimately improving negotiation outcomes.

What's included

1 video1 reading1 assignment

This module delves into essential strategies for effective sales negotiation, focusing on the DEAL framework, power dynamics, and emotional control. Learners will gain insights into how to approach negotiations strategically and maintain long-term relationships. The content emphasizes skill development for improving deal outcomes and professional interactions.

What's included

1 video1 reading1 assignment

This module explores strategies for handling challenging buyer behaviors during sales negotiations. Learners will gain insight into managing emotional responses and effectively navigating the discovery phase. The focus is on maintaining control and clarity in high-pressure situations.

What's included

1 video5 readings1 assignment

This module teaches learners how to effectively communicate value in sales negotiations by identifying stakeholder concerns, understanding cost implications, and using measurable metrics to support business outcomes. It covers techniques for shifting focus from price to value and analyzing the total cost of ownership. Learners will gain practical skills to improve negotiation strategies and align with buyer priorities.

What's included

1 video3 readings1 assignment

This module focuses on mastering negotiation strategies to align with buyers, protect leverage, and create win-win agreements. Learners will explore techniques like pattern painting, handling red herrings, and using silence effectively to gain control in discussions. The content emphasizes practical skills for achieving collaborative outcomes in sales and business interactions.

What's included

1 video5 readings1 assignment

This module focuses on the critical importance of securing clear and confirmed agreements in negotiations. It covers techniques for verifying commitments through tangible actions like payment and documentation, helping learners avoid misunderstandings and ensure mutual clarity.

What's included

1 video1 reading1 assignment

This module explores how to adapt stakeholder engagement strategies and emotional intelligence techniques for cross-cultural sales environments. It provides insights into building consensus in diverse markets and understanding buyer behavior in competitive industries.

What's included

1 video3 readings2 assignments

Instructor

Wiley Skills Network
John Wiley & Sons
218 Courses21,933 learners

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