When you enroll in this course, you'll also be enrolled in this Professional Certificate.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Xbox
There are 4 modules in this course
This course develops graphic designs skills using Adobe IIllustrator and design sensibilities through effective feedback integration and iterative design processes. Learn to leverage constructive criticism to refine your work, experiment with diverse approaches, and ultimately achieve design excellence.
By the end of this course, you'll be able to:
• Develop skills in creating visually appealing compositions using Adobe Illustrator.
• Create logos and corporate symbols that effectively represent a brand.
• Design brand identity materials, ensuring consistency across all design elements.
• Complete a final project that demonstrates the ability to create cohesive visual design and branding materials for a video game using Adobe Illustrator.
This is an introduction course, intended for aspiring graphic designers who want to gain essential skills in Adobe Illustrator and learn how to create professional-quality logos and branding materials, graphic designers seeking to specialize in branding, and anyone wanting to learn how to visually represent brands effectively and create consistent brand messaging across various platforms. To succeed in this course, you should have basic literacy, familiarity with basic design principles, and access to Adobe Illustrator.
This module lays the foundation for your graphic design skills, starting with the basics of Illustrator's interface and the power of vector shapes. Create and manipulate shapes, mastering essential tools like the Pen Tool and Pathfinder panel. Discover how to precisely align elements, add visual flair with strokes and fills, and even bring your designs to life with gradients.
What's included
23 videos6 readings5 assignments
Show info about module content
23 videos•Total 83 minutes
Welcome to Brand Identity and Vector Graphics•3 minutes
Welcome to Illustrator•3 minutes
Understanding vector shapes•2 minutes
Creating documents in Illustrator•4 minutes
Illustrator workspace part one•4 minutes
Illustrator workspace part two•5 minutes
Vector vs. Raster in Illustrator•3 minutes
Layering for impact•4 minutes
Paths and anchor points•3 minutes
Paths and anchor points in Illustrator•4 minutes
Shapes as building blocks•4 minutes
Basic shapes in Illustrator•5 minutes
Drawing with the pen tool•3 minutes
From points to paths: How to control shapes•2 minutes
Editing paths•3 minutes
Selection tools available in Illustrator•3 minutes
Use the selection tools in Illustrator•5 minutes
Introduction to Pathfinder and shape builder•3 minutes
Use the Pathfinder and shape builder tools in Illustrator•5 minutes
Precision made easy: Rulers, grids, and guides•3 minutes
Working with rulers, grids, and guides in Illustrator•4 minutes
Introduction to strokes and fills in Illustrator•3 minutes
Add style using strokes and fills in Illustrator•5 minutes
6 readings•Total 60 minutes
Welcome to the Brand Identity and Vector Graphics syllabus•10 minutes
Meet Chronoscopes Games•10 minutes
Accessing Illustrator•10 minutes
Differences between Photoshop and Illustrator•10 minutes
Selection tools tips and tricks•10 minutes
Exemplar: Chronoscope Games: Design a symbol or icon•10 minutes
5 assignments•Total 165 minutes
Activity: Chronoscope Games: Design a symbol or icon•60 minutes
Identify essential Illustrator tools•30 minutes
Identify the Illustrator tools•15 minutes
Activity: Chronoscope Games: Design an icon•45 minutes
Recognize the basic shape essentials•15 minutes
Illustrator fundamentals: From shapes to designs
Module 2•5 hours to complete
Module details
This module provides the essential skills to create and manipulate shapes, text, and other elements in Adobe Illustrator. Learn how to use typography effectively, organize your artwork with layers and groups, apply transformations to create dynamic designs, achieve precise alignment, and add depth with gradients. Gain a solid understanding of various file formats and how to export your artwork for both web and print.
What's included
17 videos4 readings6 assignments
Show info about module content
17 videos•Total 66 minutes
Introduction Illustrator fundamentals: From shapes to designs•2 minutes
Introducing typography in Illustrator•4 minutes
Create and edit text in Illustrator•4 minutes
Typography fundamentals: Key concepts for effective design•3 minutes
Introducing layers and groups in Illustrator•3 minutes
Manage layers and groups in Illustrator•5 minutes
Introducing basic transformations in Illustrator•4 minutes
Transformation techniques in Illustrator•4 minutes
Introducing perfect alignment•2 minutes
Use the Align panel in Illustrator•5 minutes
Use the appearance panel and eyedropper tool in Illustrator•4 minutes
Achieving balance in Adobe Illustrator•3 minutes
Placement is power•3 minutes
Colorful transitions: Introducing the gradient tool•4 minutes
Create and edit gradients in Illustrator•5 minutes
File formats and exporting: Preparing your artwork•3 minutes
Export for web and print in Illustrator•6 minutes
4 readings•Total 40 minutes
Outlining text: When and how to convert text to paths•10 minutes
Visual balance and using contrast•10 minutes
Graphic styles: Creating and applying reusable styles•10 minutes
Exemplar: Chronoscope Games: Enhance your social media banner•10 minutes
6 assignments•Total 195 minutes
Activity: Chronoscope Games: Design a social media banner•60 minutes
Activity: Chronoscope Games: Enhance your social media banner•60 minutes
Recognize how to create gradients•30 minutes
Identfiy typography fundamenatals in Illustrator•15 minutes
Recognize layers and groups in Illustrator•15 minutes
Recognize transformation and appearance tools in Illustrator•15 minutes
Logo design and brand identity fundamentals
Module 3•6 hours to complete
Module details
This module teaches the essential principles of logo design and brand identity. Learn about the different types of logos, the psychology of shapes and colors, and the key characteristics of effective logo designs. Explore the concept of brand identity and how to create a cohesive and memorable brand presence through consistent visual communication.
What's included
24 videos6 readings7 assignments
Show info about module content
24 videos•Total 79 minutes
Introduction to effective logo design in Adobe Illustrator•3 minutes
The 5 pillars of logo design•6 minutes
Logo design fundamentals•3 minutes
The psychology of shapes in logos•2 minutes
Brainstorming logo concepts•3 minutes
Simple yet effective logos•4 minutes
Creating a timeless design•6 minutes
The right fit•3 minutes
The Microsoft brand universe•2 minutes
Essential elements of logo design•3 minutes
The logo creation process•2 minutes
Logo design in Illustrator•4 minutes
The impact of color in logos•2 minutes
Building blocks of a brand•2 minutes
The many faces of a brand•3 minutes
Evolution of a brand•2 minutes
Bringing brand identity to life in Illustrator part 1•5 minutes
Bringing brand identity to life in Illustrator part 2•4 minutes
Building a brand guide•3 minutes
Fundamentals of brand identity•3 minutes
Finding your voice•3 minutes
The brand symphony•3 minutes
Use of imagery in brand storytelling•3 minutes
Brand storytelling through imagery•3 minutes
6 readings•Total 60 minutes
Exemplar: Design the Project Chronos logo•10 minutes
The psychology of brand consistency•10 minutes
Why consistency matters and the cost of inconsistency•10 minutes
Brand consistency: A visual guide•10 minutes
The brand identity toolkit•10 minutes
Exemplar: Create a brand identity for Project Chronos•10 minutes
7 assignments•Total 240 minutes
Activity: Design the Project Chronos logo•60 minutes
Activity: Create a brand identity for Project Chronos•90 minutes
Recognize logo design and brand identity fundamentals•30 minutes
5 pillars of logo design and logo fundamentals•15 minutes
Can you recognize principles for effective logo design?•15 minutes
See if you can identify logo concepts•15 minutes
Fundamentals of brand consistency•15 minutes
Feedback and iteration on designs
Module 4•5 hours to complete
Module details
This module focuses on the crucial role of feedback and iteration in the design process. Learn how to effectively incorporate constructive criticism, refine your concepts, and ultimately create more impactful and successful designs. Practice using Illustrator's tools to iterate on your designs and achieve a polished final product that aligns with client expectations.
Xbox is a prominent player in the video game industry, encompassing a wide range of products and services beyond just consoles. It has evolved significantly since its inception in 2001, becoming a multi-faceted brand that caters to gamers across various platforms.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.