About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 18 hours to complete

Suggested: 3 周课程, 1-3 小时/周...

Chinese (Simplified)

Subtitles: Chinese (Simplified)
User
Learners taking this Course are
  • Product Managers
  • Chief Executive Officers (CEOs)
  • Project Managers
User
Learners taking this Course are
  • Product Managers
  • Chief Executive Officers (CEOs)
  • Project Managers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 18 hours to complete

Suggested: 3 周课程, 1-3 小时/周...

Chinese (Simplified)

Subtitles: Chinese (Simplified)

Syllabus - What you will learn from this course

Week
1
6 hours to complete

Starting a company 创业前要做的准备

14 videos (Total 261 min), 1 reading, 4 quizzes
14 videos
坚持核心价值观提升自身领导力7m
价值观+品格=巨大的领导力10m
吸引追随者的卓越领导品质11m
西点军校的办学理念与稻盛和夫的经营理念9m
团队的重要性(一)26m
团队的重要性(二)18m
团队的重要性(三)26m
初创团队的招聘与留人(一)28m
初创团队的招聘与留人(二)32m
文化的起源与意义17m
如何构建企业文化42m
互联网+案例分析114m
互联网+案例分析212m
1 reading
课程大纲10m
4 practice exercises
1.2 练习20m
1.3 练习20m
1.4 练习10m
1.5 练习4m
Week
2
3 hours to complete

Running a company 创业中的要点

10 videos (Total 165 min), 1 quiz
10 videos
产品匹配与市场需求(二)17m
产品匹配与市场需求(三)15m
商业模式46m
初创企业的战略营销(一)13m
初创企业的战略营销(二)11m
初创企业的战略营销(三)10m
初创企业的战略营销(四)11m
初创企业的战略营销(五)9m
初创企业的营销战略(六)11m
1 practice exercise
2.1 练习10m
Week
3
3 hours to complete

Raising money 融资

8 videos (Total 156 min), 3 quizzes
8 videos
如何撬动资本杠杆(二)22m
如何撬动资本杠杆(三)17m
融资和估值(一)22m
融资和估值(二)16m
股权众筹的发展及由来22m
融资过程中的法务问题(一)21m
融资过程中的法务问题(二)18m
3 practice exercises
3.1 练习8m
3.2 练习14m
3.4 练习18m
Week
4
2 hours to complete

Final Assignment: Create a business plan 撰写商业计划书

1 quiz
4.7
40 ReviewsChevron Right

Top reviews from 真格—北大在线创业课堂

By YLJan 9th 2017

Great Introductory Course to VC. Mr. Xu, together with other teachers in this course, explains everything clearly. Strongly recommended.

By MLOct 16th 2018

Good course with practical cases, watched all the videos!

Instructors

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徐小平

创始人
真格基金
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杨壮

教授
北京大学国家发展研究院
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王强

真格基金联合创始人
真格基金
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张黎

教授
北京大学国家发展研究院

About Peking University

Peking University is determined to make its education openly accessible to students in China and around the world. With over 3000 faculty members, Peking University offers excellence in teaching and learning. Founded in 1898, Peking University (PKU) was the first national comprehensive university in China. For the past 115 years, with its hundreds of thousands of outstanding alumni, Peking University has made prominent contributions in the humanities and sciences to further China's prosperity and progress....

About 真格基金

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.