Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Lean Marketing Psychology And Neuromarketing.

Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 11 course series

2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 1, 4 hours

What you'll learn

Skills you'll gain

Category: User Feedback
Category: Data-Driven Marketing
Category: Market Analysis
Category: Survey Creation
Category: Performance Measurement
Category: Business Research
Category: Marketing Psychology
Category: Marketing Strategies
Category: Market Research
Category: Data-Driven Decision-Making
Category: Customer Analysis
Category: User Research
Category: Key Performance Indicators (KPIs)
Category: Target Audience
Category: Target Market
Category: Qualitative Research
Category: Marketing Analytics
Category: Consumer Behaviour
Category: Google Analytics
Category: Surveys

What you'll learn

Skills you'll gain

Category: Marketing Psychology
Category: Consumer Behaviour
Category: Customer Insights
Category: Decision Making
Category: Psychology
Category: Customer Analysis
Category: Selling Techniques
Category: Advertising
Category: Target Market
Category: Marketing
Category: Product Marketing
Category: Marketing Materials
Category: Negotiation
Category: Critical Thinking
Category: Closing (Sales)
Category: Customer experience improvement

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Drive Engagement
Category: Promotional Strategies
Category: Social Media Marketing
Category: Social Media
Category: Content Strategy
Category: Shared Media
Category: Social Media Content
Category: Content Creation
Category: Copywriting
Category: Driving engagement
Category: Content Performance Analysis
Category: Social Media Campaigns

What you'll learn

Skills you'll gain

Category: Innovation
Category: Business Technologies
Category: Creativity
Category: Creative Thinking
Category: Ideation
Category: Business Risk Management
Category: Continuous Improvement Process
Category: Growth Mindedness
Category: Persistence
Category: Thought Leadership
Category: Open Mindset
Category: Visionary
Category: Entrepreneurship
Pricing Strategies - 2026

Pricing Strategies - 2026

Course 5, 2 hours

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Customer Retention
Category: Price Negotiation
Category: Business Marketing
Category: Sales Strategy
Category: Upselling
Category: Entrepreneurship
Category: Revenue Management
Category: Selling Techniques
Category: Coaching
Category: Case Studies
Category: Product Strategy
Category: E-Commerce

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Closing (Sales)
Category: Collaboration
Category: Overcoming Objections
Category: Influencing
Category: Price Negotiation
Category: Communication
Category: B2B Sales
Category: Rapport Building
Category: Sales
Category: Compensation Strategy
2026 ChatGPT For Memorable Brand Storytelling

2026 ChatGPT For Memorable Brand Storytelling

Course 7, 1 hour

What you'll learn

Skills you'll gain

Category: ChatGPT
Category: Performance Measurement
Category: Content Performance Analysis
Category: Brand Strategy
Category: Brand Marketing
Category: Storytelling
Category: Corporate Communications
Category: Content Creation
Category: Performance Analysis
Category: Driving engagement
Category: Value Propositions
Category: Branding
Category: Responsible AI
Category: Brainstorming

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Empathy
Category: General Sales Practices
Category: Empathy & Emotional Intelligence
Category: Active Listening
Category: Non-Verbal Communication
Category: Selling Techniques
Category: Communication Strategies
Category: Rapport Building
Category: Decision Making
Category: Compassion

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Overcoming Objections
Category: Active Listening
Category: Consultative Approaches
Category: Consultative Selling
Category: Selling Techniques
Category: Intercultural Competence
Category: General Sales Practices
Category: Cultural Sensitivity
Category: Rapport Building
Category: Sales Process
Category: Decision Making
Category: Cultural Responsiveness
Category: Prospecting and Qualification
Category: Sales

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Selling Techniques
Category: Customer Relationship Building
Category: Sales Process
Category: Overcoming Objections
Category: Active Listening
Category: Sales
Category: Rapport Building
Category: Consultative Selling
Category: Consumer Behaviour
Category: Interpersonal Communications
Category: Sales Training
Category: Non-Verbal Communication
Category: General Sales Practices

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Conversion Funnel Analysis
Category: Marketing Psychology
Category: General Sales Practices
Category: Product Promotion
Category: Sales Process
Category: Marketing Materials
Category: Selling Techniques
Category: Consumer Behaviour
Category: Target Audience
Category: Decision Making
Category: Marketing Strategies
Category: Closing (Sales)
Category: Prompt Engineering
Category: Sales
Category: Sales Strategy
Category: Video Production

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
127 Courses50,682 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews across Marketing Psychology & Neuromarketing - 2026

avg. across 11 courses

  • 5 stars

    80.76%

  • 4 stars

    11.53%

  • 3 stars

    0%

  • 2 stars

    0%

  • 1 star

    7.69%

LZ
Course: 2026 Market Research: Consumer Behavior & Psychology

Reviewed on May 4, 2026

LZ
Course: Marketing Skills: Marketing Psychology And Neuromarketing

Reviewed on May 14, 2026

LZ
Course: Viral Marketing And Growth Hacking With Content Marketing

Reviewed on May 14, 2026