This course helps learners close sales conversations with greater confidence while protecting long-term customer value. Learners explore practical closing techniques, coaching-led sales improvement, CRM strategy and customer-centric growth so they can move buyers towards agreement and maintain strong relationships after the deal is won.

B2B Sales: Deal Closing And Customer Retention

B2B Sales: Deal Closing And Customer Retention
This course is part of B2B Sales: Negotiation, Deal Closing And Buyer Influence Specialization

Instructor: The Expert Academy
Access provided by National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”
Recommended experience
What you'll learn
Apply proven techniques for closing sales conversations with confidence.
Use coaching, challenge and questioning techniques to improve sales performance.
Apply CRM and customer experience strategies to strengthen loyalty
Create clear post-close steps that support retention and long-term value.
Skills you'll gain
- Sales Presentation
- Negotiation
- Selling Techniques
- Sales Strategy
- Sales Process
- Customer Retention
- Customer Relationship Building
- Relationship Building
- Customer Relationship Management
- B2B Sales
- Sales
- Sales Management
- Account Management
- Price Negotiation
- Growth Strategies
- Closing (Sales)
- Customer experience improvement
- Overcoming Objections
- General Sales Practices
Tools you'll learn
Details to know

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9 assignments
August 2026
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There are 5 modules in this course
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