This Specialization is intended for artists, makers, designers, and creative entrepreneurs seeking to build a memorable brand and market their work through engaging digital content. Through three courses taught by Beth Doman, Maria Lia Malandrino, and Pamela Calero, you'll learn how to develop a cohesive brand identity, create authentic marketing videos, and produce social media content for platforms like Instagram Reels and TikTok. By the end of the Specialization, you'll have the skills to confidently promote your creative work, strengthen your online presence, and connect with your ideal audience.
Applied Learning Project
Throughout this Specialization, you'll complete a series of hands-on branding and marketing projects that build toward a professional creative presence. You'll develop a complete brand identity, including a logo, color palette, and brand guide in Adobe Express, create an authentic marketing video for your business using only a smartphone and laptop, and produce a trend-inspired Reel or TikTok that showcases your creative work. These projects mirror real-world marketing challenges, helping you apply branding, storytelling, video production, and social media strategies to attract and engage your target audience.
