Back to Business Strategy
University of Illinois Urbana-Champaign

Business Strategy

In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning). You will be able to: - Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance - Recognize strategic management tools and frameworks and apply them to real business contexts - Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Status: Market Analysis
Status: Innovation
IntermediateCourse19 hours

Featured reviews

HL

5.0Reviewed Aug 25, 2018

I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.

DT

5.0Reviewed Sep 13, 2020

A very cohesive course with a set of comprehensive and concise modules, which are very convenient and easy to understand for people that are new to business models.Thank you.

RJ

5.0Reviewed Jan 5, 2018

The course tries to help the reader analyse the business models and help to identify the strategic fit for the organization. Very useful for a strategy and business analyst

TW

5.0Reviewed Aug 10, 2016

I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.

EK

5.0Reviewed Apr 23, 2017

Excellent class! Highly recommended to anyone who wants to learn the basics of business strategy. Professor Somay is a subject matter expert and his lectures are wonderful. Many thanks!

TA

5.0Reviewed Mar 24, 2023

Overall great course! Perhaps make sense to update some aspects as it has been 7 years now since the course was created which is a significant period in our fast paced world.

NM

5.0Reviewed Jul 29, 2021

I count myself priviledge to have taken the course and l enjoyed every bit of the lectures, executive opinions, and case studies. The course is very insightful, educative and practical.Thank you.

SG

5.0Reviewed Jul 29, 2019

Thanks for offering a useful course with lots of supporting videos, presentations, pdf files, and materials to test my comprehension level. Would definitely recommend.

BD

5.0Reviewed Jun 10, 2018

Professor Somaya was great at presenting and teaching complex topics utilizing great case studies and relevant examples. I learned a lot that I can put into practice immediately.

JP

5.0Reviewed Aug 11, 2018

The course was very well produced. The Executive Interviews were insightful. The case studies were though provoking and very interesting. Thank you Professor Deepak Somaya!

AS

5.0Reviewed Jan 2, 2020

A very interesting, detailed and well explained overview on different topics. Now a lot of internal strategies taken from my Senior Management are more and more clear. Very useful :)

SD

5.0Reviewed Nov 28, 2020

Highly recommended course material. Really enjoyed solving the case studies. The learning from the course on different frameworks was immense. Also the feedback from the peers provided more insights.

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