This Specialization builds a structured pathway through marketing strategy and management, beginning with the purpose of marketing and the role it plays in business direction. The first course introduces marketing planning, reason-based strategic decision-making, consumer experience, and leadership, helping learners understand how effective strategy begins with clear priorities and customer focus.
The second course moves into competitive advantage and market positioning. Learners examine how organizations strengthen strategic advantage, identify target markets, shape product strategies, and use pricing to signal value. This progression helps connect customer understanding with practical decisions that influence positioning and differentiation.
The third course focuses on delivering, promoting, and sustaining customer value. Learners explore place strategies, promotional strategies, customer relationship management, and successful strategy execution. Together, the three courses create a coherent learning journey from marketing foundations to competitive strategy and customer value delivery.
Copyright ©2023 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited. This Specialization is based on the book, Marketing Strategy & Management, by Sage Publishing Limited.
Applied Learning Project
Applied exercises and case analyses integrated throughout the courses help learners evaluate marketing strategies, analyze customer-focused decisions, assess competitive positioning, and examine value delivery approaches. These guided activities support practical understanding of marketing planning, target market selection, pricing, promotion, customer relationship management, and strategy execution in realistic business contexts.
