In this beginner-friendly course, learners will learn how to recognize different types of keywords — from broad short-tail terms to specific long-tail and AI-driven queries. Learners will see why intent matters and how it shapes search results. Then, they'll practice using AI-powered tools to generate long-tail queries that improve SEO and content planning. By the end, learners will be able to explain keyword differences and create a research-backed list of queries you can apply directly to your work.
AI Keyword Research & Intent
AI Keyword Research & Intent
This course is part of Search Engine Optimization and Content Strategy Specialization
Instructor: ansrsource instructors
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
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Shareable certificate
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Taught in English
Recently updated!
December 2025
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This course is part of the Search Engine Optimization and Content Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
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There is 1 module in this course
In this beginner-friendly course, learners will learn how to recognize different types of keywords — from broad short-tail terms to specific long-tail and AI-driven queries. Learners will see why intent matters and how it shapes search results. Then, they'll practice using AI-powered tools to generate long-tail queries that improve SEO and content planning. By the end, learners will be able to explain keyword differences and create a research-backed list of queries you can apply directly to your work.
What's included
6 videos2 readings5 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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