In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.
Create a Google Ads Search Campaign
Create a Google Ads Search Campaign
Instructor: Angelo Paolillo
Access provided by ExxonMobil
63,862 already enrolled
Learn, practice, and apply job-ready skills with expert guidance
4.6
(725 reviews)
Beginner level
No prior experience required
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Understand the fundamentals strategic principles of online search marketing campaigns
Create a structured Google Ads Search Campaign
Design targeting options, compelling ads and keyword matching options
Skills you'll practice
- Advertising
- Bidding
- Campaign Management
- Keyword Research
- Pay Per Click Advertising
- Advertising Campaigns
- Performance marketing
- Online Advertising
- Digital Marketing
- Marketing Strategies
- Digital Advertising
- Goal Setting
- Budget Management
- Marketing
- Search Engine Marketing
- Google Ads
- Skills section collapsed. Showing 10 of 16 skills.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
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Intro and account creation
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Set up your goals and campaign type
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Choose your main targeting options.
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4. Define bidding and budget
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Create adgroups and keywords
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Design compelling ads
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Pause and activate ad groups, personalize keyword match types
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Set up conversion tracking
6 project images
Instructor
Instructor ratings
(75 ratings)48 Courses 402,880 learners
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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72.96%
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Showing 3 of 725
VV
Reviewed on Oct 11, 2020
Google ads creation and management is now easy with this course overview.
AR
Reviewed on Sep 29, 2023
this is my first time to approach for a online certification course and this was awesome. Thank you
TY
Reviewed on Nov 21, 2021
The Best way to learn about Google Ads Campaign. It's clear and efficient.
