This course centers on designing and executing impactful sports marketing strategies. Learners will discover how to craft strong brand identities for teams, leagues, and athletes, drawing on real-world case studies—such as the NBA—to understand what elevates a sports brand to iconic status. The course also explores fan engagement strategies, including audience segmentation, loyalty programs, and the use of AI-driven platforms like LiveLike.
Developing Effective Sports Marketing Strategies
Developing Effective Sports Marketing Strategies
This course is part of Sports Marketing: The Technological Formula Specialization
Instructor: Marisa Sáenz
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Build strong brand identities for teams, leagues, and athletes
Design fan engagement strategies powered by segmentation and AI
Analyze and implement sponsorships and tech-enabled partnerships
Skills you'll gain
- Content Strategy
- Customer Engagement
- Marketing Strategy and Techniques
- Personalized Service
- Technology Strategies
- Customer Relationship Management
- Ethical Standards And Conduct
- Digital Transformation
- Branding
- Marketing
- Loyalty Programs
- Marketing Analytics
- Innovation
- Strategic Partnership
- Data Analysis
- Social Media Strategy
- Customer experience improvement
- Brand Management
- Artificial Intelligence
- Cross Platform Development
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Sports Marketing: The Technological Formula Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructor
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