Learn how to build and manage a sustainable Facebook content plan that supports your goals and engages your audience consistently. This course walks you through creating a strategic content calendar, balancing planned and reactive posts, and using tools like Google Sheets and Meta Business Suite for scheduling and performance tracking. You'll explore content mix strategies, optimal posting times, and workflow tips to streamline your content production. Through a hands-on planning activity and expert guidance, you'll develop a reliable system to reduce content stress and improve long-term engagement on Facebook.