International Business Capstone

This course is part of International Business Essentials Specialization

Instructor: Barry McCarthy

Access provided by ExxonMobil

4,848 already enrolled

5 modules

Gain insight into a topic and learn the fundamentals.

117 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

117 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments¹

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Taught in English

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Build your subject-matter expertise

This course is part of the International Business Essentials Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.

This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI

This week will focus on the business plan itself, including its formulation, implementation, and control.

What's included

15 videos3 readings2 assignments1 peer review

15 videosTotal 78 minutes

1.1 Introduction4 minutes
The Business Plan | Introduction1 minute
1.2 Layout of Plan5 minutes
1.3 Products and Services1 minute
1.4 The Marketing Plan5 minutes
1.5 Products Review2 minutes
1.6 Customers Review5 minutes
1.7 Competitor Analysis6 minutes
1.8 Marketing Strategies4 minutes
1.9 Pricing7 minutes
1.10 Operational Plan13 minutes
1.11 Management and Organisation5 minutes
1.12 Financial Plan11 minutes
1.13 Appendices1 minute
1.14 Refining The Plan8 minutes

3 readingsTotal 30 minutes

Useful Links and References10 minutes
Glossary of Terms10 minutes
The Business Plan Template10 minutes

2 assignmentsTotal 60 minutes

Week One Quiz30 minutes
Reflective quiz30 minutes

1 peer reviewTotal 120 minutes

The Business Plan | Part One120 minutes

This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.

What's included

15 videos4 readings1 peer review

15 videosTotal 86 minutes

Welcome to Week Two1 minute
2.1 Pricing part one10 minutes
2.2 Pricing part two9 minutes
2.3 Sales forecast 15 minutes
2.4 Cash forecast 15 minutes
2.5 Forecast examples 1 (Ian Speedy)12 minutes
2.6 The business cycle6 minutes
2.7 Accounting Concepts 14 minutes
2.8 Accounting concepts 2- Depreciation3 minutes
2.9 Example- Genius Ltd6 minutes
2.10 Example Genius Ltd Cash flow3 minutes
2.11 Income Statement3 minutes
2.12 Income Statement Solution5 minutes
2.13 Balance Sheet6 minutes
2.14 Balance Sheet Solution5 minutes

4 readingsTotal 40 minutes

Sample Business Finance Scenario10 minutes
Sample Business Finance Scenario- Example Answer10 minutes
Sample Business Finance Scenario Two10 minutes
Sample Business Scenario Two- Answers10 minutes

1 peer reviewTotal 60 minutes

Case Study |Papy Ltd60 minutes

This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.

What's included

6 videos1 peer review

This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.

What's included

12 videos1 peer review1 discussion prompt

12 videosTotal 39 minutes

4.1- Identifying the Customer2 minutes
4.2- Factors Affecting Buyers' Behaviour3 minutes
4.3- Market Segmentation and Target Market2 minutes
4.4- Methods of Market Segmentation4 minutes
4.5- Marketing Aspects and Positioning2 minutes
4.6- The Marketing Mix | Seven Ps4 minutes
4.7- Marketing Mix | The Four Cs2 minutes
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4 minutes
4.9- Strategic Selection6 minutes
4.10- Prioritising Criteria5 minutes
4.11- Initial Selection of the "Best" Option3 minutes
Week Four Summary1 minute

1 peer reviewTotal 120 minutes

The Business Plan | Part Three120 minutes

1 discussion promptTotal 10 minutes

Boston Box- War Horses and Dodos10 minutes

Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.

What's included

5 videos1 peer review

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Instructor

Instructor ratings

(19 ratings)

Barry McCarthy

University of London

1 Course4,848 learners

Offered by

University of London

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Reviewed on Sep 15, 2017

Very nice course, a stepping stone to the field of MBA.

Reviewed on Dec 13, 2017

Great and Informative course. Will definitely recommend.

Reviewed on Jun 12, 2021

Mr. McCarthy has a good command of the subject and provides an understanding of the subject with his emphases. I enjoyed the education. Thank you Mr. McCarthy.

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