The Principles of Real Estate

This course is part of Keller Williams Real Estate Agent Professional Certificate

Instructors: Jay Papasan

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51,681 already enrolled

7 modules

Gain insight into a topic and learn the fundamentals.

160 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

7 modules

Gain insight into a topic and learn the fundamentals.

160 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

21 assignments¹

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Taught in English

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This course is part of the Keller Williams Real Estate Agent Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

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There are 7 modules in this course

This course is the first in a series of five courses designed to equip you with the knowledge and skills for achieving a successful career in real estate. In the Principles of Real Estate course, you will discover the day-to-day tasks of a real estate agent and how those tasks translate into successfully closed real estate transactions. You will also learn how a real estate agent gets paid, finds homes to sell, and identifies prospective buyers. Additionally, you will learn the importance of establishing and maintaining relationships that can impact a real estate business.

By the end of this course, you'll be able to explain how real estate agents: 1. Define their job tasks and duties. 2. Receive payment for real estate services. 3. Identify and prioritize day-to-day tasks. 4. Analyze, interpret, and reframe market data and communicate its story to potential clients. 5. Generate leads through a variety of methods to grow their business. 6. Build, use and manage a database.

Welcome to The Job of a Real Estate Agent, the first module of Principles of Real Estate. This module will establish your baseline for the overall roles and responsibilities of a real estate agent. You will begin to reflect on why this career path sparks an interest for you.

What's included

17 videos8 readings4 assignments2 discussion prompts

17 videos Total 84 minutes

Introduction to Course 1- The Principles of Real Estate 2 minutes
Introduction to Module 1- The Job of a Real Estate Agent 3 minutes
Real Estate 101 5 minutes
The Six Core Competencies of a Business 7 minutes
Different Types of Real Estate 4 minutes
Hear it From the Experts- Why I Chose Real Estate 4 minutes
Real Estate Realities 6 minutes
Focus on Service 4 minutes
Your Role As a Fiduciary 6 minutes
Dual Agency in Real Estate 5 minutes
Upholding the Fair Housing Act 7 minutes
Upholding TCPA and DNC Laws 4 minutes
Empower Your Actions with Your Mindset 6 minutes
Hear it From the Experts- Craft Your Own Path 4 minutes
Your Goals 7 minutes
Hear it From the Experts- My Past, My Present, My Future 6 minutes
Summary and Wrap-Up- The Job of a Real Estate Agent 5 minutes

8 readings Total 125 minutes

A Quick Guide to the Keller Williams Real Estate Agent Professional Certificate 10 minutes
Course 1 Syllabus- Principles of Real Estate 10 minutes
A Quick Guide to Understanding Real Estate Terminology 10 minutes
A Quick Guide to The Job Description of a Real Estate Agent 10 minutes
Practical Application- Fiduciary Duties 15 minutes
A Quick Guide to The Fair Housing Act 10 minutes
Practical Application- Limiting Beliefs 30 minutes
Practical Application- Focusing Question 30 minutes

4 assignments Total 90 minutes

Practice Quiz- Job Tasks and Duties of a Real Estate Agent 20 minutes
Practice Quiz- The Role of Functionary Versus Fiduciary 20 minutes
Practice Quiz- Your Big Why 20 minutes
Graded Quiz- The Job of a Real Estate Agent 30 minutes

2 discussion prompts Total 20 minutes

Share Your Who- Meet and Greet 10 minutes
Share Your Why- A Career in Real Estate 10 minutes

Welcome to How Real Estate Agents Get Paid, the second module of Principles of Real Estate. In this module, you will learn how you will receive a paycheck as a real estate agent. Real Estate is a commission-based job where you are rewarded monetarily through the services you provide buyers and sellers. You will learn about commissions and different factors that have the potential to impact the commission you can receive. You will also begin to dial in your personal potential earning goals and connect it back to the goal setting you did in the first module, The Job of a Real Estate Agent.

What's included

13 videos7 readings3 assignments1 discussion prompt

13 videos Total 69 minutes

Introduction to Module 2- How Real Estate Agents Get Paid 2 minutes
Commission 101 7 minutes
How Commissions are Split 6 minutes
Pay Yourself First 6 minutes
Factors That Can Affect Commission- Transactions 7 minutes
Factors That Can Affect Commission- Commission Splits 7 minutes
Factors That Can Affect Commission- Taxes 6 minutes
Factors That Can Affect Commission- Dual Agency 5 minutes
Unbeatable Commission Strategies 5 minutes
Net Income 101 5 minutes
Hear It From The Experts- How Setting and Achieving My Net Income Goal Helped Me Reach My Big Why 5 minutes
Factors that Can Affect Your Net Income 5 minutes
Summary and Wrap-Up- How Real Estate Agents Get Paid 4 minutes

7 readings Total 140 minutes

A Quick Guide to Commissions 101 10 minutes
Practical Application- Your Average Sales Price 30 minutes
Practical Application- Commissions at Different Price Points 30 minutes
A Quick Guide to Commission Splits 20 minutes
A Quick Guide to Net Income 101 10 minutes
A Quick Guide to Learn More About Net Income, Commissions, and Other Related Topics 10 minutes
Practical Application- What Potential Impact Could Your Local Average Sales Price Have on Your Net Income? 30 minutes

3 assignments Total 70 minutes

Practice Quiz- Factors That May Affect How You Are Paid 20 minutes
Practice Quiz- Set Your Potential Net Income Goal 20 minutes
Graded Quiz- How Real Estate Agents Get Paid 30 minutes

1 discussion prompt Total 10 minutes

Share Your How- Reaching Your Goals 10 minutes

Welcome to A Day in the Life of a Real Estate Agent, the third module of The Principles of Real Estate. In this module, you will focus on the day-to-day tasks that are required of a real estate agent. You will evaluate how an agent spends their time on different tasks and the importance of why more time is placed on specific activities. You will learn tactical strategies for how you might manage your time in the role as a real estate agent.

What's included

12 videos5 readings3 assignments1 discussion prompt

12 videos Total 52 minutes

Introduction to Module 3- A Day in the Life of a Real Estate Agent 2 minutes
So, What Do I Do Each Day? 7 minutes
Hear it From The Experts- Buyers Agent 3 minutes
Hear it From the Experts- Listing Agent 4 minutes
Competency One- Lead Generate, Capture, and Convert to Appointments 7 minutes
Competency Two- Present to Buyers and Sellers and Get an Agreement 3 minutes
Competency Three- Show Buyers and Market Sellers 3 minutes
Competency Four- Write and Negotiate Contracts 4 minutes
Competency Five- Coordinate the Sale to Closing 3 minutes
Competency Six- Manage the Money 5 minutes
Hear it From the Experts- Time-Blocking Changed My Life 6 minutes
Summary and Wrap-Up- A Day in the Life of a Real Estate Agent 4 minutes

5 readings Total 50 minutes

A Quick Guide to A Day in the Life of a Real Estate Agent 10 minutes
A Quick Guide to the Day in the Life of a Buyer's Agent 10 minutes
A Quick Guide to the Day in the Life of a Listing Agent 10 minutes
A Quick Guide to Time-Blocking For Success 10 minutes
A Quick Guide to Structuring Your Day 10 minutes

3 assignments Total 70 minutes

Practice Quiz- A Day in the Life of a Real Estate Agent 20 minutes
Practice Quiz- Structure Your Time 20 minutes
Graded Quiz- A Day in the Life of a Real Estate Agent 30 minutes

1 discussion prompt Total 10 minutes

Share Your How- Staying Accountable 10 minutes

Welcome to Be A Student of the Market, the fourth module of The Principles of Real Estate. In this module, you will learn about the real estate market, how to understand different real estate trends, and how to interpret and translate that information for your buyers and sellers in a way that will be impactful to them.

What's included

8 videos5 readings4 assignments1 discussion prompt

8 videos Total 41 minutes

Introduction to Module 4- Be a Student of the Market 2 minutes
Be the Local Real Estate Expert 7 minutes
Hear it From the Experts- What Being a Local Real Estate Expert Means to Me 5 minutes
Essential Market Data Terms 101 8 minutes
Hear it From the Experts- How Knowing the Local Market Has Impacted My Business and My Clients 2 minutes
Are You My Market? Sellers, Buyers, and Balanced Markets 7 minutes
The Story the Data Tells 6 minutes
Summary and Wrap-Up- Be a Student of the Market 4 minutes

5 readings Total 90 minutes

A Quick Guide to Finding Market Data 10 minutes
A Quick Guide to Market Data Terms 101 10 minutes
A Quick Guide to Buyers, Sellers, and Balanced Markets 10 minutes
Practical Application- Eight Steps to Becoming a Local Real Estate Expert 30 minutes
Practical Application- Market Trends Scenarios 30 minutes

4 assignments Total 80 minutes

Practice Quiz- Be the Local Real Estate Expert 20 minutes
Practice Quiz- Identifying the Different Markets 10 minutes
Practice Quiz- Market Trends 101 20 minutes
Graded Quiz- Be a Student of the Market 30 minutes

1 discussion prompt Total 10 minutes

Share Your Where- Be the Local Real Estate Expert 10 minutes

Welcome to Real Estate is Lead Generation, the fifth module of The Principles of Real Estate. In this module, you will learn how real estate agents find clients, called leads. You will learn different ways that leads can be generated, what to do with a lead once you have one, and how to convert leads that have the potential to end up as closed sales.

What's included

13 videos7 readings4 assignments

13 videos Total 63 minutes

Introduction to Module 5- Real Estate is Lead Generation 2 minutes
Lead Generation 101 6 minutes
Where Real Estate Agents Get Their Leads 5 minutes
Sphere of Influence and Lead Generation 4 minutes
Hear It From The Experts- How I Lead Generate Using My Sphere of Influence 4 minutes
You Have a Lead.... Now What? 6 minutes
Get Conversational with Lead Conversion 6 minutes
Hear It From The Experts- How I Stay in Relationship and Convert Leads 3 minutes
Lead Generation- Establishing Good Habits 7 minutes
Respecting Your Leads and Clients By Upholding the TCPA 5 minutes
Cultivate More Business with Listings Leads 5 minutes
Become Top of Mind When You Put Relationships First 5 minutes
Summary and Wrap-Up- Real Estate is Lead Generation 5 minutes

7 readings Total 70 minutes

A Quick Guide to Lead Generation 101 10 minutes
A Quick Guide to Lead Generation Methods 10 minutes
Practical Application- My Sphere of Influence 10 minutes
A Quick Guide to Lead Conversion and Lead Generation 10 minutes
A Quick Guide to Methods of Communication 10 minutes
A Quick Guide to Lead Generation Best Practices 10 minutes
A Quick Guide to Building Relationships 10 minutes

4 assignments Total 90 minutes

Practice Quiz- Lead Generation 101 20 minutes
Practice Quiz- Lead Conversion 20 minutes
Practice Quiz- Lead Generation Best Practices 20 minutes
Graded Quiz- Real Estate is Lead Generation 30 minutes

Welcome to Your Business is Your Database, the sixth and final module of The Principles of Real Estate. In this module, you will learn what a database is and how a real estate agent uses one in their own business. You will learn best practices for establishing, managing, and growing a database.

What's included

8 videos2 readings3 assignments1 discussion prompt

8 videos Total 42 minutes

Introduction to Module 6- Your Business is Your Database 2 minutes
What Exactly is a Database? 6 minutes
Hear It From the Experts- Gary Keller's Database 5 minutes
Feed A Database 3 minutes
Feed a Database with a Sphere of Influence 6 minutes
Feed a Database with New Leads 7 minutes
Feed a Database with Repeat and Referral Business 5 minutes
Communicate with a Database 8 minutes

2 readings Total 20 minutes

A Quick Guide to Building a Database 10 minutes
A Quick Guide to Database Best Practices 10 minutes

3 assignments Total 70 minutes

Practice Quiz- A Database and Its Impact 20 minutes
Practice Quiz- Build a Database 20 minutes
Graded Quiz- Your Business is Your Database 30 minutes

1 discussion prompt Total 10 minutes

Share Your What- Gary and the Box 10 minutes

Please watch and read the review materials for The Principles of Real Estate before beginning the Peer Review Project.

What's included

1 video1 reading1 peer review

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Instructors

Instructor ratings

(51 ratings)

Top Instructor

Jay Papasan

Keller Williams

1 Course 51,681 learners

Julia Lashay

Keller Williams

5 Courses 55,130 learners

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Reviewed on Oct 18, 2024

Excellent instructors; very thorough and thoughtful instruction.

Reviewed on Aug 27, 2024

Interesting course, but maybe less time on hearing from the experts if they're reading off a script.

Reviewed on Dec 15, 2024

excellent beginners Course to gain understanding of Real Estate and to help you start practicing strategies and techniques before you get your license

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