This comprehensive Generative AI in Sales and Marketing course equips you with the skills to create, implement, and scale AI-driven strategies for modern business growth. Begin by mastering how GenAI transforms digital marketing—generate content for blogs, social media, emails, videos, and visualizations. Learn to personalize campaigns and analyze performance with AI-powered KPIs. Progress to advanced sales applications including forecasting, CRM optimization, churn prediction, and building persuasive pitches and marketing plans. Deepen your strategic toolkit with GenAI-based upsell, cross-sell, and lead generation techniques, while understanding the ethical considerations and emerging trends shaping the future.

You should have a basic understanding of digital marketing or sales workflows and familiarity with using productivity or analytics tools. By the end of this course, you will be able to: - Automate Content: Generate AI-powered marketing content across channels - Optimize Sales: Apply GenAI to forecasting, CRM, and customer insights - Drive Strategy: Build effective cross-sell, upsell, and lead-gen plans - Lead with AI: Use GenAI responsibly to power scalable business growth Ideal for marketers, sales professionals, and business leaders embracing AI.