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Introduction to Business Analytics

The Introduction to Business Analytics teaches you the foundational skills in Tableau and business analytics. You will be introduced to essential concepts like analytics and insights and the foundational steps of the business analysis process. You’ll learn about the different types of analytics that businesses use, and you’ll be introduced to a data analytics lifecycle framework. You’ll also learn some of the foundational project management skills often used by analysts, and you’ll arrive at a greater understanding of data literacy. This course is for anyone who is curious about entry-level roles that demand fundamental Tableau skills, such as business intelligence analyst or data reporting analyst roles. It is recommended (but not required) that you have some experience with Tableau Public, but even if you're new to Tableau Public, you can still be successful in this program. By the end of the course, you will be able to: -Demonstrate a foundational knowledge of the business analyst role. -Describe the data analytics lifecycle framework. -Explain the foundational project management topics and skills used by a BI analyst. -Describe data literacy and its importance for a BI analyst.

Status: Business Intelligence
Status: Business Analysis
BeginnerCourse15 hours

Featured reviews

GC

4.0Reviewed Dec 11, 2024

Very useful overview of the different roles in the field. I found some of the content a bit confusing and not presented in the easiest to understand way. Overall, very informative.

EF

5.0Reviewed Jul 28, 2024

Very good overview of the process. Very clear, and nicely presented.

SD

5.0Reviewed Feb 9, 2025

This course gives a clear insight of Business Analytics, Business Analysis and Data Analytics.

VS

4.0Reviewed Dec 23, 2023

Actually it is good, but my main complaints are that this course is very text heavy and difficult to hold your attention

MN

5.0Reviewed May 30, 2024

It is good course, definitely learned a lot about business analytics

CA

5.0Reviewed Apr 2, 2025

A great start to this professional certificate course. Highly recommend this one.

SC

5.0Reviewed Apr 29, 2025

This course makes you think and a very helpful course once completed.

GA

5.0Reviewed Apr 30, 2024

I had a great experience studying the materials. Greater one with ease of understanding. I feel greatly refreshed.

RH

4.0Reviewed Dec 7, 2024

It gives a good base of the definition of Business Analytics.

JC

4.0Reviewed Feb 16, 2024

Excellent foundational and distinctive knowledge base of roles and responsibilities

AD

5.0Reviewed May 9, 2025

I'm really happy with how smoothly this course is going.

MA

5.0Reviewed Sep 5, 2023

Great course - it's for anyone interested in becoming a business analyst, business intelligence analyst, or data analyst Very grateful for Tableau teaming up with Coursera to provide this program

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