This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
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4.6
(16,769 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Analytics
- Descriptive Analytics
- Financial Data
- Fraud detection
- Financial Analysis
- Peer Review
- People Analytics
- Predictive Analytics
- Business Analytics
- Business Research
- Financial Forecasting
- Human Resources Management and Planning
- Business Analysis
- Customer Insights
- Data Analysis
- Business Intelligence
- Financial Statement Analysis
- Talent Management
- Marketing Analytics
- Data-Driven Decision-Making
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Taught in English
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Specialization - 5 course series

Customer Analytics
Course 111 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Descriptive Analytics
Category: Consumer Behaviour
Category: Customer Analysis
Category: Customer Insights
Category: Data-Driven Decision-Making
Category: Analytics
Category: Marketing Analytics
Category: Marketing
Category: Data Collection
Category: Market Research
Category: Regression Analysis
Category: Marketing Strategies

Operations Analytics
Course 210 hours
What you'll learn
Skills you'll gain
Category: Decision Making
Category: Microsoft Excel
Category: Simulation and Simulation Software
Category: Probability Distribution
Category: Forecasting
Category: Risk Analysis
Category: Decision Tree Learning
Category: Analytics
Category: Process Optimization
Category: Data-Driven Decision-Making
Category: Operational Analysis
Category: Descriptive Analytics
Category: Spreadsheet Software
Category: Business Operations
Category: Predictive Analytics
Category: Demand Planning
Category: Business Analytics
Category: Operations Management

People Analytics
Course 38 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Network Analysis
Category: Organizational Effectiveness
Category: Talent Management
Category: Predictive Analytics
Category: Performance Analysis
Category: Human Resources Management and Planning
Category: Analytics
Category: Employee Performance Management
Category: Workforce Planning
Category: Collaboration
Category: Performance Management
Category: Data-Driven Decision-Making
Category: Data Analysis
Category: Employee Retention

Accounting Analytics
Course 49 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Financial Forecasting
Category: Financial Analysis
Category: Fraud detection
Category: Financial Statement Analysis
Category: Operational Analysis
Category: Business Analytics
Category: Accounting
Category: Finance
Category: Performance Analysis
Category: Financial Data
Category: Analytics
Category: Key Performance Indicators (KPIs)
Category: Return On Investment
Category: Business Metrics

Business Analytics Capstone
Course 513 hours
What you'll learn
Skills you'll gain
Category: Digital Advertising
Category: Strategic Thinking
Category: Marketing Analytics
Category: Performance Measurement
Category: Business Strategy
Category: Data-Driven Decision-Making
Category: Business Research
Category: Key Performance Indicators (KPIs)
Category: Data Analysis
Category: Analytics
Category: Business Analysis
Category: Advertising
Category: Business Intelligence
Category: Business Strategies
Category: Business Analytics
Category: Business Planning
Category: Strategic Planning
Category: Peer Review
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