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Global Challenges in Business

This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid technological advancements, hand in hand with huge challenges relating to migration patterns, multiculturalism, and increased competition. This specialization covers how business strategy is formulated at a global scale, how marketing and management practices are adapted to develop foreign markets, and how businesses can navigate the challenges of increasing multiculturalism in consumer markets and organizational teams. The specialization provides students with actionable frameworks to guide both expansions into foreign markets and the development of ethnic markets at home. Upon completion of the specialization, you will: Understand how businesses function and pursue opportunities in the global marketplace. Understand cultural frameworks for making marketing and management decisions across cultural boundaries. Develop marketing plans for penetrating foreign markets of consumers with different cultures. Understand how to manage a global organization. Develop marketing strategies that resonate with ethnic segments (e.g., Hispanics). Understand the benefits and challenges of managing multicultural teams in organizations.

Status: Consumer Behaviour
Status: Environmental Social And Corporate Governance (ESG)
BeginnerSpecialization

Top reviews across Global Challenges in Business

OA

Reviewed Nov 2, 2019

دورة قيمة جدا تساعد علي معرفة الالية التي يعمل بها الاقتصاد العالمي والتجارة ال

VB

Reviewed Sep 28, 2020

Excellent course with very simple way of teaching.

EJ

Reviewed Mar 21, 2023

Very insightful course. it was an eye opener of what happens in the market space from a global stand point. Many thanks to the tutor!!

ME

Reviewed Jun 24, 2024

I really appreciate the course and find it very beneficial while learning it in trial mode, but unfortunately, it is beyond my budget to get the certificate

SR

Reviewed Apr 9, 2020

Marcelo is great, very interesting course, looking forward to Part II

KD

Reviewed Sep 25, 2018

The course was concise but included all the information required to get a full understanding of the subject

VP

Reviewed Sep 14, 2023

very informative course for global executives that are interested in scaling global operations with and ICONIC brand building approach

PS

Reviewed Mar 30, 2021

Thoroughly enjoyed learning the concepts taught in this course by Prof. Bucheli.

JT

Reviewed Sep 26, 2020

Great course! I learned so much about Global Strategy that I know I can use in the future!

DW

Reviewed Jul 21, 2023

Excellent course on global marketing and building iconic brands.

AA

Reviewed Sep 6, 2020

This is a great learning experience. The course is very interesting and insightful.

FT

Reviewed Oct 8, 2018

Loved the course and the class format. Great videos and easy to follow.

Learner reviews across Global Challenges in Business

Showing: 20 of 60

Farhan
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Apr 22, 2020Course: Global Strategy I: How The Global Economy Works
Teamrat
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Feb 17, 2021Course: Global Strategy I: How The Global Economy Works
Naila
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Apr 11, 2020Course: Global Strategy I: How The Global Economy Works
Raul
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Apr 15, 2020Course: Global Strategy I: How The Global Economy Works
Erick
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Feb 11, 2022Course: Global Strategy I: How The Global Economy Works
Elchin
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed May 19, 2020Course: Global Strategy I: How The Global Economy Works
Mauricio
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Aug 27, 2023Course: Global Strategy I: How The Global Economy Works
Ramkrishna
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Dec 17, 2020Course: Global Strategy I: How The Global Economy Works
Ghozy
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Aug 24, 2020Course: Global Strategy I: How The Global Economy Works
Asim
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Apr 9, 2020Course: Global Strategy I: How The Global Economy Works
ARUSHI
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Sep 7, 2020Course: Global Strategy I: How The Global Economy Works
Parth
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Mar 31, 2021Course: Global Strategy I: How The Global Economy Works
Osman
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Nov 2, 2019Course: Global Strategy I: How The Global Economy Works
Sergi
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Apr 10, 2020Course: Global Strategy I: How The Global Economy Works
Александр
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed May 30, 2021Course: Global Strategy I: How The Global Economy Works
Göktan
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Nov 19, 2020Course: Global Strategy I: How The Global Economy Works
Keith
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Jul 5, 2019Course: Global Strategy I: How The Global Economy Works
Prayan
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Jul 31, 2020Course: Global Strategy I: How The Global Economy Works
Tushar
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed Aug 17, 2021Course: Global Strategy I: How The Global Economy Works
Tshering
Course: Global Strategy I: How The Global Economy Works
5.0
Reviewed May 19, 2025Course: Global Strategy I: How The Global Economy Works