Back to Digital Business Strategy
University of Virginia

Digital Business Strategy

Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.

Status: Emerging Technologies
Status: Business Strategy
BeginnerCourse5 hours

Featured reviews

AL

Reviewed Oct 3, 2023

This course is stuffed with intrinsic learning of concepts and applications for everyone who wants to learn and succeed in the acceleration of this era of business digitization.

KM

Reviewed Oct 12, 2023

A very informative and business-appropriate course.

AS

Reviewed Jun 19, 2025

In overall it was good but it is using very old samples. Must be re-formulated considering current/new use cases and marketing samples.

MA

Reviewed Nov 2, 2023

This is a basic course that require to add some projects to enrich participants with more practical experience.

EF

Reviewed Jun 18, 2025

It provides great example, framework and outline of the topics. I gain a lot in this course.

KD

Reviewed Dec 5, 2023

The content is very insightful and was easily able to grasp the concepts with the help of all the examples provided. Have recommended this course to my colleagues as well.

GA

Reviewed Feb 26, 2025

Very important to acheive concept of the digital transformation strategy

MA

Reviewed Oct 20, 2024

IT'S A VERY HELPFULL COURSE FOR MY CAREER THANK YOU

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