Build reliable supervised classifiers from marketing text and defensible human labels. Learners create coding rules, reconcile coders into gold-standard labels, transform text into predictive features, train a regularized elastic-net model, separate training from validation evidence, and use errors and learning curves to judge model quality and the value of collecting more labeled data.
Supervised Text Classification for Marketing Analytics
Supervised Text Classification for Marketing Analytics
This course is part of Text Marketing Analytics Specialization
Instructors: Chris J. Vargo
Access provided by Charotar University of Science and Technology
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Gain insight into a topic and learn the fundamentals.
14 reviews
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Distinguish supervised classification from unsupervised text-learning tasks, create a labeling codebook, and reconcile multiple coders into gold-standard labels.
Transform raw text into a model-ready predictive feature matrix and configure and train a regularized elastic-net text classifier.
Evaluate generalization with held-out validation data and appropriate classification metrics.
Interpret learning curves to identify overfitting and diminishing returns from additional labels.
Skills you'll gain
- Applied Machine Learning
- Deep Learning
- Feature Engineering
- Text Mining
- Embeddings
- Machine Learning
- Statistical Machine Learning
- Model Evaluation
- Model Training
- Data Preprocessing
- Predictive Modeling
- Transfer Learning
- Machine Learning Algorithms
- Data Manipulation
- Data-Driven Marketing
- Supervised Learning
- Marketing Analytics
Tools you'll learn
Details to know
Shareable certificate
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Assessments
3 assignments
Taught in English
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Build your subject-matter expertise
This course is part of the Text Marketing Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Build toward a degree
This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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University of Colorado Boulder
University of Colorado Boulder