Did you know that businesses linking Google Ads to Google Analytics see a 23% increase in conversions and 10% reduction in cost per conversion? This Short Course helps digital marketing professionals accomplish seamless data integration between Google's essential marketing platforms. By completing this course, you'll confidently navigate account permissions, execute platform linking procedures, and verify successful data integration. Master the foundational connection that powers data-driven advertising decisions.
Connect Google Ads & Analytics Data
Connect Google Ads & Analytics Data
This course is part of multiple programs.
Instructor: Hurix Digital
Access provided by Interbank
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Proper account permissions are essential for cross-platform data integration and must be confirmed before starting any technical setup.
Accurate data integration requires systematic validation so advertising and analytics metrics are captured and attributed correctly.
Linking ad platforms with GA4 enables unified attribution, connecting ad spend to user behavior and conversions end to end.
Unified advertising and analytics data supports advanced optimization, audience segmentation, and reliable ROI analysis.
Skills you'll gain
Details to know
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Taught in English
Recently updated!
January 2026
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This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will identify and understand the specific account permissions needed before attempting to connect Google Ads and Analytics platforms.
What's included
2 videos1 reading1 assignment
Learners will execute the complete integration workflow using Google's platform linking features and verify successful data connection through testing procedures.
What's included
3 videos1 reading2 assignments
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