Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.

Entrepreneurship Capstone

Entrepreneurship Capstone
This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. James V. Green
Access provided by Interbank
13,700 already enrolled
272 reviews
Skills you'll gain
- Marketing Planning
- Business Strategies
- Business Planning
- Innovation
- New Business Development
- Marketing
- Product Development
- Process Validation
- Finance
- Sales Strategy
- Customer Analysis
- Product Management
- Sales Process
- Sales Pipelines
- Market Analysis
- Market Research
- Commercialization
- Sales Management
- Customer Insights
- Entrepreneurship
Details to know

Add to your LinkedIn profile
6 assignments
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 6 modules in this course
Value innovation, your solution, and your initial business model canvas
What's included
10 videos9 readings1 assignment
Discovering the customer and interviewing customers
What's included
6 videos5 readings1 assignment
Analyzing customers
What's included
3 readings1 assignment
Marketing mix, sales forecasting, and managing the sales pipeline
What's included
5 videos6 readings1 assignment
Product fit, validation, and scaling.
What's included
5 videos1 reading1 assignment
Creating a business plan
What's included
2 videos2 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Learner reviews
- 5 stars
80.58%
- 4 stars
15.38%
- 3 stars
2.93%
- 2 stars
0.36%
- 1 star
0.73%
Showing 3 of 272
Reviewed on Dec 29, 2020
Amazing course experience it was worth the time and sacrifice
Reviewed on Aug 21, 2021
it has been the most interesting course and strongly recommends people to take them
Reviewed on Sep 25, 2020
this has been a great experience overall. Never thought I had this in Me and for that I am eternally greatfull.
Explore more from Business

University of Maryland, College Park

University of Maryland, College Park

University of Maryland, College Park

