California Institute of the Arts

Fundamentals of Graphic Design

This course is part of Graphic Design Specialization

Michael Worthington

Instructor: Michael Worthington

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889,632 already enrolled

Gain insight into a topic and learn the fundamentals.

18,383 reviews

Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.

18,383 reviews

Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
98%
Most learners liked this course

What you'll learn

  • Master the fundamentals of color theory by implementing visual rhythm and repeating patterns within professional design projects.

  • Apply principles of composition and visual hierarchy using scale, weight, direction, texture, and spatial awareness.

  • Develop professional typography skills through precise text typesetting and creative experimentation with letterforms.

  • Practice advanced imagemaking by creating a series of original visuals using diverse analog and digital design techniques.

Details to know

Shareable certificate

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Assessments

6 assignments¹

AI Graded see disclaimer
Taught in English

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Build your subject-matter expertise

This course is part of the Graphic Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Analysis of how images convey denotative and connotative messages through analog and digital techniques. This module focuses on formal experimentation to enhance communication skills. Practical application includes creating an original image series and optional assignments to refine connotative expression and formal design techniques.

What's included

13 videos5 readings3 assignments

An exploration of typographic terminology, font anatomy, and the essential rules of typesetting. Instruction covers the process of controlling type in both functional and expressive contexts. Key outcomes include mastering typographic language, creating custom monograms, and designing professional business card layouts.

What's included

12 videos1 reading1 assignment

Investigation into how shape and color serve as the primary building blocks of design. Topics include visual contrast, color wheels, rhythm, and repeating patterns. Application involves generating abstract motifs and designing complex repeating patterns to demonstrate mastery of visual harmony and contrast.

What's included

10 videos1 reading1 assignment

Exploration of spatial organization using cropping, hierarchy, and direction. This module demonstrates how to manage scale, weight, and texture within complex compositions. Practical projects include creating abstract compositions and an optional final poster design to apply comprehensive design fundamentals.

What's included

11 videos2 readings1 assignment

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Instructor

Instructor ratings
(5,008 ratings)
Michael Worthington
8 Courses1,200,979 learners

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