In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Principles of Public Relations
Principles of Public Relations
This course is part of Introduction to Public Relations and the Media Specialization
Instructor: Erin Willis
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24,323 already enrolled
Gain insight into a topic and learn the fundamentals.
660 reviews
Beginner level
Recommended experience
Flexible schedule
6 hours to complete
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
Details to know
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Assessments
4 assignments
Taught in English
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This course is part of the Introduction to Public Relations and the Media Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
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Showing 3 of 660
VA
Reviewed on Mar 26, 2025
A totally great course, the professor is genuinely interested on the field and makes good examples on her explanations.
SO
Reviewed on Jun 28, 2023
Really great introduction to Public Relations. Covered all of the basic concepts, and perfect for someone with little to no knowledge of PR. Really well taught too.
AA
Reviewed on Jan 26, 2024
A very informative course that is very accessible and flexible for people like me who are unable to physically attend a school.
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