Product Analytics for Prioritization & Data-Driven Decisions

This course is part of Product Analytics Unlocked: Metrics to Meaningful Insight Specialization

Instructor: Professionals from the Industry

Access provided by VodafoneZiggo

13 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

13 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Design tracking systems by translating product features into event schemas and diagnose funnel regressions to pinpoint user drop-off causes.
Apply RICE prioritization framework to evaluate features and create decision memos linking data trends to strategic roadmap recommendations.
Analyze churn logs to identify attrition root causes and establish success criteria with counter-metrics for new product features.
Build predictive models using decision trees and logistic regression, then present insights using structured data storytelling frameworks.

Details to know

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Assessments

28 assignments¹

AI Graded see disclaimer

Taught in English

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This course is part of the Product Analytics Unlocked: Metrics to Meaningful Insight Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 13 modules in this course

You'll develop expertise in transforming user behavior data into strategic product decisions through comprehensive analytics and prioritization frameworks. By completing this course, you'll gain the ability to design tracking systems, diagnose conversion funnel issues, and apply structured prioritization methods like RICE scoring to guide product roadmaps. You'll learn to analyze churn patterns, create success criteria for new features, and build predictive models to forecast product impact.

This hands-on course uniquely combines technical analytics skills with strategic business thinking, teaching you to communicate insights through compelling data stories using the Situation-Complication-Resolution framework. You'll work with real-world scenarios involving user journey mapping, hypothesis-driven analysis, and model selection trade-offs between decision trees and logistic regression. Upon completion, you'll possess the comprehensive analytical toolkit needed for product management, growth analytics, and data-driven strategy roles where technical proficiency meets business impact.

You will systematically analyze user interfaces to establish comprehensive tracking frameworks that capture meaningful behavioral data.

What's included

4 videos2 readings2 assignments

4 videos Total 28 minutes

Why Product Surface Analysis Drives Analytics Success 4 minutes
Fundamentals of Product Surface Analysis and Event Taxonomy 9 minutes
Real-World Product Interface Analysis Walkthrough 11 minutes
Building Event Specifications from Interface Elements 4 minutes

2 readings Total 12 minutes

Event Taxonomy Standards and Implementation Guidelines 5 minutes
Implementation Planning and Development Collaboration 7 minutes

2 assignments Total 23 minutes

Create Comprehensive Tracking Framework for Product Interface 15 minutes
Product Surface Analysis and Event Design Validation 8 minutes

You will systematically investigate conversion funnel performance drops through segmentation analysis and root cause methodology to identify specific optimization opportunities.

What's included

2 videos2 readings3 assignments

2 videos Total 17 minutes

Understanding Conversion Funnels and Performance Regression Analysis 10 minutes
Step-by-Step Funnel Analysis for Regression Diagnosis 7 minutes

2 readings Total 15 minutes

Statistical Techniques for Funnel Performance Diagnosis 7 minutes
Advanced Root Cause Analysis Methodology for Metric Regressions 8 minutes

3 assignments Total 26 minutes

Comprehensive Funnel Performance Analysis and Optimization Strategy 8 minutes
Conduct Comprehensive Funnel Regression Analysis and Root Cause Investigation 15 minutes
Funnel Analysis and Root Cause Investigation Validation 3 minutes

You will learn the RICE prioritization framework to systematically evaluate competing product features, eliminating subjective bias through structured impact, confidence, and effort assessments.

What's included

2 videos1 reading2 assignments

You will learn the creation of executive-level decision memos that transform analytical insights into actionable strategic recommendations with comprehensive risk assessment.

What's included

3 videos1 reading2 assignments

You will systematically examine customer churn data using Pareto analysis and cohort segmentation to identify underlying behavioral patterns and system-level friction points that drive user attrition.

What's included

2 videos2 readings2 assignments

2 videos Total 12 minutes

Churn Analysis Transforms Product Decisions 4 minutes
Building Pareto Charts from Customer Support Logs 8 minutes

2 readings Total 22 minutes

Fundamentals of Systematic Churn Analysis 10 minutes
Systematic Cohort Segmentation for Churn Pattern Discovery: A How-To Guide 12 minutes

2 assignments Total 18 minutes

Hands-On Churn Log Analysis Using Pareto Methods 15 minutes
Churn Analysis Fundamentals Knowledge Check 3 minutes

You will develop comprehensive success criteria frameworks with specific KPIs, counter-metrics, and target thresholds for onboarding features that prevent unintended consequences and ensure holistic performance measurement.

What's included

1 video2 readings3 assignments

1 video Total 8 minutes

Building KPIs and Counter-Metrics for Onboarding Success 8 minutes

2 readings Total 22 minutes

Framework for Comprehensive Feature Success Measurement 10 minutes
Implementing Measurable KPIs in Project Management Systems: A How-To Guide 12 minutes

3 assignments Total 30 minutes

Comprehensive Success Criteria Development and Application 12 minutes
Developing Complete Success Criteria Framework for Onboarding Features 15 minutes
Success Criteria Framework Knowledge Check 3 minutes

You will learn the systematic application of industry funnel benchmarks to create predictive forecasting models that estimate Monthly Active User growth from referral initiatives.

What's included

3 videos1 reading2 assignments

3 videos Total 18 minutes

Why Funnel-Based Forecasting Transforms Product Decisions 3 minutes
Understanding Funnel Benchmarks and Conversion Metrics 7 minutes
Building Referral Impact Forecasting Models Step-by-Step 8 minutes

1 reading Total 8 minutes

Industry Benchmark Data and Forecasting Methodologies 8 minutes

2 assignments Total 18 minutes

Build Your Own Referral Program Forecasting Model 15 minutes
Funnel Benchmark Application Knowledge Check 3 minutes

You will learn the systematic creation of prioritization matrices using collaborative frameworks to guide strategic resource allocation decisions across competing product initiatives.

What's included

2 videos1 reading3 assignments

2 videos Total 13 minutes

Impact-Effort Matrix Design and Scoring Methods 8 minutes
Creating Collaborative Prioritization Matrices in MURAL 5 minutes

1 reading Total 10 minutes

Prioritization Matrix Frameworks and Implementation Methods 10 minutes

3 assignments Total 38 minutes

Comprehensive Prioritization Matrix Mastery Assessment 15 minutes
Facilitate a Cross-Functional Prioritization Workshop 20 minutes
Prioritization Matrix Implementation Knowledge Check 3 minutes

You will learn the systematic six-step framework that transforms ad-hoc product investigations into rigorous, reproducible analyses that stakeholders can trust and validate.

What's included

2 videos2 readings1 assignment

2 videos Total 8 minutes

Why Hypothesis-Driven Analysis Matters in Product Analytics 3 minutes
The Six-Step Hypothesis-Driven Analysis Framework 5 minutes

2 readings Total 16 minutes

Framework Components and Implementation Best Practices 8 minutes
Systematic Product Analytics Investigation: A How-To Guide 8 minutes

1 assignment Total 3 minutes

Framework Knowledge Check 3 minutes

You will learn the critical evaluation skills needed to select optimal classification models for product analytics scenarios by systematically comparing decision trees and logistic regression based on interpretability, data characteristics, and preprocessing requirements.

What's included

2 videos2 readings3 assignments

2 videos Total 12 minutes

Why Model Selection Strategy Drives Product Success 4 minutes
Understanding Model Trade-offs and Selection Criteria 9 minutes

2 readings Total 19 minutes

Decision Trees vs Logistic Regression: Core Characteristics 10 minutes
How to Set Up a Systematic Model Evaluation Framework 9 minutes

3 assignments Total 38 minutes

Comprehensive Model Selection Evaluation 15 minutes
Model Selection Analysis and Justification 20 minutes
Model Trade-offs Knowledge Check 3 minutes

You will learn the fundamentals of transforming technical analytics into compelling business narratives using proven storytelling structures.

What's included

3 videos1 reading1 assignment

3 videos Total 20 minutes

Data Storytelling Transforms Analytics Careers 3 minutes
The Situation-Complication-Resolution Framework for Analytic 8 minutes
Building S-C-R Analytics Presentations Step-by-Step 9 minutes

1 reading Total 10 minutes

Building Narrative Tension: Advanced Techniques for Analytics Presentations 10 minutes

1 assignment Total 5 minutes

Data Storytelling Framework Mastery Check 5 minutes

You will develop advanced skills in connecting quantitative user segmentation data to qualitative personas for strategic decision-making and stakeholder communication.

What's included

3 videos1 reading3 assignments

3 videos Total 27 minutes

Connecting User Cohorts to Strategic Personas 9 minutes
Communicating Persona-Linked Insights to Stakeholders 7 minutes
Analyzing User Cohorts and Persona Connections in Practice 11 minutes

1 reading Total 10 minutes

Strategic Prioritization Through Persona-Data Integration 10 minutes

3 assignments Total 27 minutes

Product Analytics Strategic Integration Assessment 10 minutes
Creating Persona-Linked Prioritization Strategy 12 minutes
Persona-Linked Analytics Application Check 5 minutes

You will create a comprehensive product analytics report that combines user funnel analysis, churn investigation, and strategic prioritization recommendations. This integrated project demonstrates proficiency in translating raw data into actionable business insights that drive product decisions.