Shopify eCommerce Ads Masterclass: Targeting & Production

Shopify eCommerce Ads Masterclass: Targeting & Production

This course is part of Shopify eCommerce: Social Media Ads for Sales Success Specialization

Instructor: Skillshare

Access provided by VodafoneZiggo

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

Facebook

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Shopify eCommerce: Social Media Ads for Sales Success Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

In this course taught by Rihab Seb, you’ll learn how to identify, reach, and persuade your ideal customers with laser-focused targeting and compelling ad creatives. Rihab will show you how to move beyond basic ad setup to develop messaging and visual content that resonates with your audience.

What you'll learn: - How to define your campaign goals, objectives, and budget - How to build detailed customer avatars and identify pain points - Master Facebook targeting: interest, behavior, intent & lookalikes - Strategies for writing high-converting ad copy - How to create scroll-stopping visuals using Canva and mobile tools What makes this course unique is its holistic approach: you won’t just learn how to select targeting settings—you’ll understand the psychology behind your audience and how to speak directly to their motivations. Ideal for anyone looking to level up their creative strategy. Instructor bio: Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.

Lay the groundwork for successful Facebook ad campaigns by learning how to define clear campaign goals and choose the right strategy. This module introduces you to core campaign objective types, ad budgeting techniques, bidding strategies, and attribution settings. You’ll explore how each element fits into your overall marketing goals and how to tailor your choices to suit specific eCommerce scenarios.

What's included

6 videos3 readings1 assignment1 discussion prompt

6 videos Total 53 minutes

Campaign Objectives & What Affects My Objective Choice 7 minutes
Campaign Objectives 13 minutes
Different Strategies You Can Use for Your Ads 4 minutes
Define Your Goals and Calculate Your Budget 12 minutes
Attribution Settings 12 minutes
Bidding Options Explained 5 minutes

3 readings Total 30 minutes

Introduction 10 minutes
Specialization Worksheets & Templates 10 minutes
Course Project Instructions 10 minutes

1 assignment Total 30 minutes

Module 1 Quiz 30 minutes

1 discussion prompt Total 10 minutes

New Discussion Prompt 10 minutes

Great ads start with understanding your audience. In this module, you’ll break down the basics of marketing and sales as they apply to paid social media. You’ll then learn to create detailed customer avatars by exploring demographics, behaviors, and psychographics—and learn how to overcome customer objections with messaging that motivates action.

What's included

4 videos1 reading1 assignment1 discussion prompt

4 videos Total 28 minutes

The Basics of Marketing and Sales 7 minutes
Understand What a Customer Avatar Means 3 minutes
How to Create Your Product Customer Avatars 9 minutes
Break Down Your Avatar Objections and Motivators 8 minutes

1 reading Total 10 minutes

Customer Avatar Worksheet 10 minutes

1 assignment Total 30 minutes

Module 2 Quiz 30 minutes

1 discussion prompt Total 10 minutes

New Discussion Prompt 10 minutes

Reach the right people with precision by mastering Facebook’s targeting tools. This module covers interest-based, behavior-based, intent-driven, and lookalike targeting strategies. You’ll also explore how to use the Facebook Ads Library for market research, helping you understand what works in your niche and how to build effective audiences for your eCommerce store.

What's included

6 videos1 assignment1 discussion prompt

Unlock the power of persuasive messaging. This module teaches you to write compelling ad copy that hooks viewers, communicates value, and drives conversions. You’ll learn how to avoid common copy mistakes, structure your ads effectively, and craft standout hooks, body text, and calls to action—all tailored for the fast-paced world of eCommerce.

What's included

8 videos1 assignment1 discussion prompt

8 videos Total 55 minutes

The 3 Mistakes Than Can Kill Any Add Copy 7 minutes
How to Structure Your Ad Copy 16 minutes
Different Types of Hooks 12 minutes
Ads Body Text 6 minutes
Call to Action 3 minutes
Ad Title and Descriptions 3 minutes
Easy and Effective Ad Copies to Use 5 minutes
Easy and Effective Hooks to Use 2 minutes

1 assignment Total 30 minutes

Module 4 Quiz 30 minutes

1 discussion prompt Total 10 minutes

New Discussion Prompt 10 minutes

Learn to set up winning ads from the ground up inside Facebook Ads Manager. In this module, you’ll explore a variety of ad formats—from carousel and video to UGC—and discover how to pair the right creative types with your campaign goals. You’ll also design mobile-first creatives optimized for engagement on today’s most-used devices.

What's included

6 videos1 assignment1 discussion prompt

6 videos Total 34 minutes

Set Up Your Ad Inside of Facebook Ads Manager 3 minutes
Different Facebook Ads Formats 7 minutes
Different Types of Creatives 4 minutes
Different Creatives Ideas 12 minutes
Mobile First Videos 4 minutes
Different UGC Creative Types 3 minutes

1 assignment Total 30 minutes

Module 5 Quiz 30 minutes

1 discussion prompt Total 10 minutes

New Discussion Prompt 10 minutes

Bridge the gap between your marketing funnel and ad performance. This module helps you match your creative and messaging to each stage of the funnel—from awareness to conversion—and shows you how to measure results using key performance indicators. You’ll also learn how to troubleshoot when ads underperform and optimize for better results.

What's included

2 videos1 assignment1 discussion prompt

Take your ad production to the next level with user-friendly design tools. This hands-on module guides you through creating static images, carousels, videos, and stop-motion ads using Canva and mobile apps. You'll also learn how to name and organize your assets for easy tracking and consistent branding—ideal for busy eCommerce entrepreneurs and content creators alike.