This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
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Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Descriptive Analytics
- Customer Insights
- Business Analytics
- Financial Forecasting
- Marketing Analytics
- Analytics
- Fraud detection
- Predictive Analytics
- Business Research
- Peer Review
- People Analytics
- Business Intelligence
- Data Analysis
- Financial Analysis
- Data-Driven Decision-Making
- Human Resources Management and Planning
- Business Analysis
- Talent Management
- Financial Statement Analysis
- Financial Data
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Taught in English
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Specialization - 5 course series

Customer Analytics
Course 111 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Descriptive Analytics
Category: Data Collection
Category: Data-Driven Decision-Making
Category: Consumer Behaviour
Category: Customer Analysis
Category: Customer Insights
Category: Regression Analysis
Category: Marketing Strategies
Category: Analytics
Category: Market Research
Category: Marketing
Category: Marketing Analytics

Operations Analytics
Course 210 hours
What you'll learn
Skills you'll gain
Category: Decision Making
Category: Decision Tree Learning
Category: Microsoft Excel
Category: Probability Distribution
Category: Simulation and Simulation Software
Category: Forecasting
Category: Risk Analysis
Category: Demand Planning
Category: Analytics
Category: Process Optimization
Category: Operations Management
Category: Operational Analysis
Category: Spreadsheet Software
Category: Descriptive Analytics
Category: Business Analytics
Category: Predictive Analytics
Category: Business Operations
Category: Data-Driven Decision-Making

People Analytics
Course 38 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Network Analysis
Category: Talent Management
Category: Organizational Effectiveness
Category: Predictive Analytics
Category: Performance Analysis
Category: Analytics
Category: Human Resources Management and Planning
Category: Performance Management
Category: Data Analysis
Category: Employee Retention
Category: Workforce Planning
Category: Collaboration
Category: Data-Driven Decision-Making
Category: Employee Performance Management

Accounting Analytics
Course 49 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Financial Analysis
Category: Fraud detection
Category: Financial Forecasting
Category: Performance Analysis
Category: Finance
Category: Financial Data
Category: Business Metrics
Category: Financial Statement Analysis
Category: Key Performance Indicators (KPIs)
Category: Analytics
Category: Operational Analysis
Category: Return On Investment
Category: Business Analytics
Category: Accounting

Business Analytics Capstone
Course 513 hours
What you'll learn
Skills you'll gain
Category: Marketing Analytics
Category: Strategic Thinking
Category: Business Strategy
Category: Business Analytics
Category: Analytics
Category: Business Analysis
Category: Data-Driven Decision-Making
Category: Strategic Planning
Category: Key Performance Indicators (KPIs)
Category: Advertising
Category: Business Planning
Category: Performance Measurement
Category: Peer Review
Category: Business Intelligence
Category: Business Research
Category: Digital Advertising
Category: Data Analysis
Category: Business Strategies
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