University of Pennsylvania

Business Analytics Specialization

University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions.

Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Access provided by PALC Dev

211,944 already enrolled

Get in-depth knowledge of a subject

from 18,386 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 18,386 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 1 14 hours

What you'll learn

Skills you'll gain

Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Descriptive Analytics
Category: Customer Analysis
Category: Customer Insights
Category: Consumer Behaviour
Category: Marketing Analytics
Category: Analytics
Category: Market Research
Category: Business Analytics
Category: Data Collection
Category: Process Optimization
Category: Regression Analysis
Operations Analytics

Operations Analytics

Course 2 12 hours

What you'll learn

Skills you'll gain

Category: Simulation and Simulation Software
Category: Forecasting
Category: Decision Making
Category: Risk Analysis
Category: Descriptive Analytics
Category: Business Modeling
Category: Operations Research
Category: Business Operations
Category: Operations Management
Category: Business Intelligence
Category: Data-Driven Decision-Making
Category: Data Analysis
Category: Process Optimization
Category: Inventory and Warehousing
Category: Predictive Analytics
Category: Operational Analysis
Category: Analytics
Category: Supply Chain Planning
Category: Demand Planning
Category: Business Analytics
People Analytics

People Analytics

Course 3 11 hours

What you'll learn

Skills you'll gain

Category: People Analytics
Category: Predictive Analytics
Category: Organizational Effectiveness
Category: Talent Management
Category: Performance Analysis
Category: Analytics
Category: Network Analysis
Category: Data Analysis
Category: Employee Performance Management
Category: Human Resources
Category: Employee Retention
Category: Human Resource Strategy
Category: Data-Driven Decision-Making
Category: Performance Measurement
Category: Human Capital
Category: Performance Management
Category: Collaboration
Category: Workforce Management
Accounting Analytics

Accounting Analytics

Course 4 12 hours

What you'll learn

Skills you'll gain

Category: Predictive Analytics
Category: Predictive Modeling
Category: Financial Analysis
Category: Financial Forecasting
Category: Fraud detection
Category: Financial Statement Analysis
Category: Advanced Analytics
Category: Financial Data
Category: Business Metrics
Category: Accounting
Category: Corporate Strategy
Category: Financial Accounting
Category: Key Performance Indicators (KPIs)
Category: Operational Analysis
Category: Return On Investment
Category: Finance
Category: Analytics
Category: Anomaly Detection
Category: Process Optimization
Business Analytics Capstone

Business Analytics Capstone

Course 5 16 hours

What you'll learn

Skills you'll gain

Category: Business Analytics
Category: Operational Efficiency
Category: Performance Measurement
Category: Presentations
Category: Problem Management
Category: Analysis
Category: Business Strategies
Category: Digital Advertising
Category: Data Analysis
Category: Marketing
Category: Marketing Analytics
Category: Advertising
Category: Operations
Category: Data-Driven Decision-Making
Category: Peer Review
Category: Business Metrics

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Noah Gans
University of Pennsylvania
1 Course 128,749 learners
Sergei Savin
University of Pennsylvania
2 Courses 178,433 learners

Offered by

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."