Back to The Search for Great Ideas: Harnessing creativity to empower innovation.
Michigan State University

The Search for Great Ideas: Harnessing creativity to empower innovation.

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success.

Status: Market Opportunities
Status: Ideation
Course11 hours

Featured reviews

MA

Reviewed Oct 14, 2020

This is a good course, thanks to Dr Forrest S.Carter and Dr Ken Syzmusiak for the lecture also to mentor staff. Thanks

AC

Reviewed Apr 14, 2025

Good activities to change your way of seeing the needs of others.

CK

Reviewed Sep 9, 2020

its an excellent course..thnks instructor for giving me the chance to learn

NJ

Reviewed Aug 8, 2020

I've learned about different thinking methodology throughout this course, and I've been able to shape my thinking during this course.

DS

Reviewed Sep 22, 2018

Good information about empowering the creativity for innovators

OZ

Reviewed Dec 9, 2019

Great concepts to help one work through a business development process. Concise and to the point. Looking forward to the other courses in the specialization.

AS

Reviewed Oct 25, 2018

Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.

SR

Reviewed Jun 11, 2016

Interesting, gave an unique approach to innovation and creativity.

AH

Reviewed Jan 2, 2019

Very good course. Good contents. Thank You MSU and Coursera.

All reviews

Showing: 19 of 61

Michael
1.0
Reviewed Apr 6, 2016
James
4.0
Reviewed Feb 18, 2019
Oscar
5.0
Reviewed Dec 10, 2019
Asbin
5.0
Reviewed Oct 26, 2018
Manuel
1.0
Reviewed May 31, 2016
Nusrat
5.0
Reviewed Aug 9, 2020
Mohd
5.0
Reviewed Oct 15, 2020
Dr
5.0
Reviewed Sep 23, 2018
Ahasanul
5.0
Reviewed Jan 3, 2019
DINAKARAN
5.0
Reviewed Jun 18, 2020
Rakesh
5.0
Reviewed May 27, 2020
Mando
4.0
Reviewed Oct 5, 2016
Suryasree
4.0
Reviewed Jun 12, 2016
Danilo
3.0
Reviewed Jul 18, 2018
Ata
1.0
Reviewed Aug 3, 2020
Greisy
5.0
Reviewed Sep 3, 2021
Franklin
5.0
Reviewed Mar 31, 2021
Coloma
5.0
Reviewed Sep 9, 2024
Stephanie
5.0
Reviewed Oct 16, 2025